“Diesel is a magical brand that I founded and that has always represented a unique force in the fashion landscape. The creative direction of Glenn Martens has transformed it, rediscovering its most authentic DNA and making the brand fresher, more contemporary and increasingly loved by younger generations. Today, Diesel can be considered the only alternative to the world of luxury, embodying values such as inclusivity and accessibility, particularly significant in a complex time for the entire fashion industry. Recently, I have closely followed the development of the brand with a team. “I am delighted to welcome Andrea to Diesel and, together with the team, I am confident that she will further enhance Diesel's potential at a crucial stage in the brand's evolution,” he said. Renzo Rosso, founder of Diesel and president of the OTB Group.
Diesel, part of the OTB Group, has appointed Andrea Rigogliosi as its new CEO, reporting to the group's CEO, Ubaldo Minelli. Rigogliosi brings extensive international leadership experience from positions at Miu Miu (Prada Group), Fendi and Christian Dior Couture. He is expected to strengthen Diesel's global growth and business strategy under the creative direction of Glenn Martens.
Andrea Rigogliosi brings strong international leadership experience in the luxury, fashion and retail sectors, having held senior strategic and commercial roles across Europe. Prior to joining Diesel, he served as Global Director of Retail and Commercial at Miu Miu – Prada Group, leading global business growth and distribution network expansion. Rigogliosi held key positions within the LVMH Group, including President Europe at Fendi, CEO France and Monaco, and CEO Italy at Christian Dior Couture. Early in his career, he took on management positions at Poltrona Frau Group and L'Oréal Luxury Products.
He has a bachelor's degree in International Business Administration from Bocconi University in Milan.
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Fiber2Fashion News Desk (RM)
