This initiative underlines Loro Piana's continued commitment to environmentally friendly practices, with special emphasis on transparency throughout the production chain and sustainable sourcing. By scanning the QR code, customers can follow their journey until they reach the finished t-shirt. Information such as the place and year of production is stored immutably and securely on the blockchain platform.
Loro Piana expands its traceability service to the André linen shirt, allowing customers to follow its production process through a digital certificate on the Aura Blockchain Consortium platform. By scanning a QR code, customers access detailed information stored securely on the blockchain, underscoring Loro Piana's commitment to transparency and sustainable sourcing.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
