This new store will be Primark's second in the Emilia Romagna region, following the opening of Primark Bologna in 'Shopville Gran Reno' in 2022. Primark currently has 15 stores across Italy, with its 16th store opening on May 9 in the urban district 'To Dream'. , Turin.
International fashion retailer Primark reveals plans for a new store in Parma, Italy, set to open in 2026. This expansion marks the brand's commitment to offering affordable yet sustainable fashion options. Luca Ciuffreda, director of Primark Italy, expresses excitement about expanding Primark's reach in the region and offering its beloved fashion and essentials.
Primark Parma, currently scheduled to open in 2026, will span approx. 3,400 square meters of retail space and will offer the fantastic in-store experience that Primark is known and loved for. Customers can expect to shop the latest fashion trends in women's, men's and children's clothing, as well as everyday essentials in beauty, lifestyle, home goods and accessories.
Primark is committed to offering more sustainable products at prices everyone can afford. Already 55% of Primark's clothing is made from recycled or more sustainably sourced materials, and the retailer has committed to making this 100% by 2030.
Luca Ciuffreda, director of Primark Italy, said: “We are delighted to have signed the lease for our second store in the Emilia Romagna region, within the 'Parma Retail' shopping centre. We know that Primark is already a much-loved brand in the region and we are pleased to be able to reach even more customers with this new store. This store is part of our wider expansion plans in Italy, where we will soon grow to 21 stores. At Primark, we pride ourselves on offering something for everyone and we know our new customers will love our amazing fashion and essentials at affordable prices.”
In 2022, the Eurofund Group entered Italy with the agreement to acquire Parma Retail and transform it into Parma Promenade.
Ion Saralegui, CEO of the Eurofund Group, comments: “We are delighted to welcome such a globally recognized brand to Parma Retail. We have a track record of repositioning retail destinations across Europe and look forward to seeing our plans for Parma Promenade take shape.
“Our commitment to revitalizing public space aligns with our broader vision of creating not just a retail destination, but a vibrant community center.”
Last year, Primark reaffirmed its commitment to Italy by announcing a €50 million investment in its Italian business. As part of this investment, Primark will open five new stores in Turin, Livorno, Cosenza, Salerno and Genoa. Primark Parma is a new opening, which will bring its total presence in the country to 21 stores.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
