The Intel experience store appears in New York with the Monse fashion show

Intel and luxury fashion brand Monse have partnered to present the pop-up Intel Experience Store in New York City, fusing artificial intelligence, design innovation and fashion retail.

Open through November 30 at 1251 Sixth Avenue, the Intel Experience Store offers visitors the opportunity to explore how Intel AI PCs can enhance creativity, work and entertainment.

The pop-up made its debut with a Monse fashion show of ready-to-shop looks. As the models walked the runway, a synchronized AI-generated video experience, created on Intel-powered AI PCs, played in real time. The immersive exhibition illustrated how AI can serve as a creative partner that enhances the human imagination rather than replacing it.

“Monse was built on the foundation of craft, art and community. Our collaboration with Intel reflects our continued curiosity to explore new ideas and creative expressions. Through this partnership, we can further transport our community into the world of Monse and facilitate the dialogue between creativity, culture and innovation,” said Laura Kim and Fernando García, co-creative directors of Monse.

The initiative also unveiled Monse's runway collection through a see now, buy now model, giving consumers immediate access to pieces as they are showcased.

“Intel's goal is to make AI accessible and meaningful in everyday life. Through our partnership with Monse, we are showing firsthand how AI technology has the potential to enable better everyday experiences for all of us,” added Brett Hannath, Intel's chief marketing officer.