“This autumn season, American Eagle is celebrating what makes our brand iconic: the denim of trends it leads, never follows,” he said Jennifer Foyle, president and executive creative director – AE and Aerie. “Innovative adjustments and endless versatility reflect how our community uses its denim: mixed, combined, in layers and lived. With Sydney Sweeney Front and Center, it brings the charm, and add the impeccable wardrobe for the winning combo of ease, attitude and a little mischief.”
“There is something so easy in American Eagle: it is the perfect balance of being set, but you still feel like you,” he said Sydney Sweeney When asked about his favorite denim. “Your commitment to create pieces that make you feel safe and comfortable in your own skin is something that resonates with me. It is rare to find a brand that grows with you, as American Eagle has for generations. They have literally been there through each version of myself.”
American Eagle's autumn campaign, 'Sydney Sweeney has great jeans', celebrates its denim assets with actress Sydney Sweeney as the brand's face. Highlighting the jeans of AE trends for generation Z, the campaign presents 3D advertising fences, AI tests and a debut in the Las Vegas sphere. Stilan by Molly Dickson, Sweeney embodies the confidence of denim without effort.
Anchored in Denim, AE reinforces his authority in the category with a presence for the first time in the exosphere of the sphere in Las Vegas. On the basis of the shameless energy of the campaign, the deployment will be supported by innovative media strategies that push the limits and capture attention, including the 3D advertising fences where Sydney will interact directly with passers -by, a Snapchat lens where they talk to Snapchatters and the test technology enabled for AI so that customers can also have large jeans.
In association with the brand, Sweeney's stylist, Molly Dickson, wears her in AE Denim Essentials, reinvented to create the perfect combination of relativity and undeniable influence. The cured denim wardrobe is clearly felt Sydney, effortlessly, personal and faithful to the way you use AE. The charm of Sweeney's Girl Next Door and the energy of the main character, paired with his ability not to take herself too seriously, is the distinctive seal of this bold and playful campaign.
Fall campaign 2025 highlighted from the collection
A limited and outstanding edition denim jacket inspired by the style in the Sydney set, reinvented of a real -time tailoring moment with Dickson. The jacket, available on August 10, will be sold for $ 79.95.
A true denim destination that presents more than 200 AE jeans settings, including more than 50 new styles, from the high -height outbreak inspired by the 70s to the flagped wide leg of low height designed in Sydney and beyond.
More than 800 total autumn styles in all categories of women and men, including versatile tops, funds and layers of layers to dress customers now and in the next season.
As part of the campaign, AE will launch “The Sydney Jean”, a limited version of its favorite fans Drapeas franchise, produced in collaboration with Sweeney. A motive of butterfly in the rear pocket of the jean represents the awareness of domestic violence, which Sydney is passionate. In support of the cause, 100% of the purchase price of “The Sydney Jean” will be donated to Text Line crisis, a non -profit organization that offers confidential mental health support, 24/7, to anyone necessary, only text 741741.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
