Meanwhile, the company, in its preliminary result for the full fiscal year 2025 (FY25) ended on March 29, reported a decrease in revenues of 17 percent year (year -on -year (year -on -year) to £ 2.5 billion (~ $ 3.1 billion), and 15 percent at constant change rates (CER). Comparable general retail sales fell by 12 percent, improving a decrease of 20 percent year -on -year in the first half (H1) to a 5 percent drop in the second half (H2). The adjusted operational benefit was £ 26 million, driven by a profit of £ 67 million in H2 that compensated a loss of £ 41 million in H1.
The luxury brand of the United Kingdom, Burberry can reduce around 1,700 roles worldwide under its Burberry Forward plan, with the aim of increasing profitability, agility and efficiency. The strategy is aimed at £ 100 million (~ $ 125 million) in annual savings for fiscal year 27. In fiscal year 2000, income fell 17 percent to £ 2.5 billion (~ $ 3.1 billion), but H2 sales improved after the brand repositioning, product approach and visual updates.
However, the informed operational result showed a loss of £ 3 million, affected by £ 29 million in the adjustment of articles. The gross margin fell to 62.5 percent, 470 basic points (BP) in CER and 520 bp to the reported rates. Adjusted net operating expenses were reduced by 3 percent in CER and 5 percent at reported rates.
After a challenging H1 Fy25, the company launched its strategic plan, Burberry Forward, in November, focusing on restoring the narration of brand stories, improving visual marketing both in the store and online, and aligning the emphasis of the product with the central categories. These actions led to a notable improvement in comparable retail sales in the second half, reinforcing confidence in the company's strategic direction, Burberry said in its preliminary financial results.
The key actions taken in H2 Fy25 included reaffirming Burberry's identity as a timeless British luxury brand through integral campaigns such as 'It always the climate of Burberry' and 'wrapped in Burberry', and presenting the 2025 winter showcase in Tate Britain.
The company has announced that it refined its product range with more -focused offers and pricing settings and large -scale. Visual marketing was improved with improved products screens and a pilot scarf bar concept. The online style was updated and digital innovations were introduced to boost commitment and attractiveness.
For fiscal year 26, Burberry acknowledges that he remains in the early stages of his change, with the current macroeconomic environment increasingly uncertain due to geopolitical developments.
Fiber2Fashion News Desk (SG)
