The collection features Formula 1 driver George Russell, who embodies the spirit of Natural Performance. As a key figure of the Mercedes-AMG Petronas Formula 1 team, Russell’s presence adds a dynamic and authentic dimension to the collection, bringing the excitement of the race track to fans and fashion enthusiasts alike.
Inspired by the world’s greatest performers (the natural environment), Puma has meticulously crafted a collection that reflects the high performance standards of Formula 1. This collection is inspired by the functions and forms of nature; A clean, organic outlook permeates the designs, reflecting the team’s commitment to sustainability and efficiency. Pop details, contoured graphics and an innovative distortion effect inspired by speed and G-force on the new car’s front spoiler create a unique visual language that carries forward the vision of pushing the limits of performance and style, Puma said in a press release. .
Puma and the Mercedes-AMG Petronas Formula 1 team have unveiled their S/S 2024 natural performance collection, drawing inspiration from bionics and the efficiency of nature. Featuring Formula 1 driver George Russell, the line combines high performance standards with sustainability, incorporating clean, organic design influenced by the natural environment.
The collection’s color palette reflects the depth and vibrancy of the ocean, with Tropic Electric Pool dominating alongside the timeless elegance of black and white. Inspired by nature, these colors blend seamlessly into woven jackets, shorts, pants and hoodies.
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