Puma, in partnership with Australian streetwear brand Perks and Mini (PAM), has presented the fourth installment of the PAM/Puma Bio/Verse project. In the fourth part, the main themes of the ongoing collaboration: biodiversity, technology intertwined with nature, innovation connected with tradition and exploration in sport come full circle.
The latest collection embraces the scope of “being” with a campaign featuring super-relevant Japanese rapper Tohji, slipping between the physical, the meta, the microcosmic and the retrospective during a moment of awakening.
In a joint quest for synthesized illumination, Puma and PAM have once again curated a set of adaptable unisex designs featuring cryptic graphics and omnipotent logos, appearing across a range of outdoor-ready apparel, footwear and accessories. Some items feature individual snow wash treatments, creating a unique and distinctive look. The latest collection was also created with mushroom leather and recycled cotton, polyester and nylon, the company said in a press release.
Evoking Puma's iconic T7 tracksuit, the Puma x PAM Track Pants and Track Top are a matching set featuring asymmetrical contoured color blocking. The collection is also highlighted by trail-inspired pieces, such as the reversible quilted vest with water-repellent properties and the Legionnaires cap with a removable neck visor. Essential, easy-to-wear silhouettes are included in the form of graphic T-shirts and sweatshirts, with special graphics created by Puma and PAM.
Footwear in the collection includes special editions of Puma Suede and Velophasis. The Suede has been redesigned with a protective toe guard, a suede upper, rope laces and a Puma x PAM co-branded badge on the tongue. The Velophasis is reworked in mushroom leather with earthy tones of sand and walnut brown, hits of vibrant orange, and a co-branded panel on the heel.
Puma and Australian streetwear brand Perks and Mini (PAM) present the fourth installment of their Bio/Verse collaboration. Focused on biodiversity, technology and fusing innovation with tradition, the collection features adaptable unisex designs with cryptic graphics and logos. The range includes clothing and footwear prepared for outdoor activities.
