By
Bloomberg
Published
June 4, 2025
French senators seek to sharpen planned legislation aimed at regulating fast fashion to attack ultra cheap clothing sellers, such as Shein Group Ltd. and Temu.
The Senate on the right is the drafting of the bill, which was approved unanimously in the Chamber of Representatives of Parliament last year, to reduce its mainly Chinese retail reach.
Senators are expected to vote for the bill next week, but the National Assembly will have the last word. The Minister of Ecological Transition, Agnes Pannier-Runacher, said the government supports the legislation, although the details are still under discussion.
The amended bill aims to limit environmental damage by tightening ultra-barrel clothes such as Shein and Temu. Critics of fast fashion imports say that high -rotation clothes also lead to unfair competition for local brands, as well as unsustainable consumption.
“This text will stop these Chinese giants who are invading us without any control, without any standard, without paying any tax in France,” said Senator Sylvie Valente Hir.
However, revised legislation decreases some provisions on the prohibition of advertising and financial sanctions based on the environmental score for clothing, which stimulates the criticism of non -governmental organizations.
The bill could further complicate Shein's plans to list the company, which was founded in China and now has its headquarters in Singapore.
Quentin Ruffat, a Shein spokesman in France, denounced the measures under consideration in RTL Radio Monday, saying “we are the only attacked.”
Separately, France is pressing to slapped rates in small packages of discount retailers as soon as in 2026, since Paris fears that US tariffs accelerate the avalanche of cheap products that enter Europe, mainly from China. There are currently no levies in plots of less than € 150 in Europe.
