Demon, artistic director of Balenciaga since 2015, has redefined modern luxury, gaining global recognition and consolidating its authority in the industry.
François-Henri Pinault, president and CEO of KeringHe declared: “Demon's contribution to the industry, to Balenciaga, and to the success of the group it has been tremendous. His creative power is exactly what Gucci needs. As I appreciate everything he has achieved in the last 10 years, I hope to see him shape the new artistic direction of Gucci.”
Keing and Gucci announce Demon as the new artistic director of Gucci since July 2025. Currently leading Balenciaga, he has redefined modern luxury. Kering's CEO, François-Henri Pinault, praises his creative power, while executives highlight their cultural vision and their ability to honor the legacy while innovating. With the strong Gucci bases, Demna aims to revitalize his fashion authority.
Francesca Bellettini, Kering's attached CEO in charge of the brand's developmentHe said: “The deep understanding of the other of contemporary culture, together with its extensive experience in conceiving visionary projects, has established it as one of the most influential and successful creatives of its generation. His appointment as an artistic director is the perfect catalyst to rekindle the creative energy of Gucci. I look forward to the collaboration of Demon and Stefan Gucci “.
Stefano Cantino, CEO of GucciHe said: “I have always admired Demon's creative approach, which is unique and powerful. His ability to honor the iconic legacy of a brand while covering a modern sensitivity is extraordinary. With the strengthened foundations of Gucci as a trampoline, Deam will take home to the renewed authority of fashion and lasting cultural relevance.”
Demon He said: “I am really excited to join the Gucci family. It is an honor to contribute to a house that respects deeply and that for a long time I admired. I hope to write together with Stefano and the whole team a new chapter of the incredible history of Gucci.”
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Fiber2Fashion News Desk (RM)
