The fashion industry and celebrities affected by the Los Angeles fires

Since Tuesday morning, the Los Angeles wildfires have ravaged the neighborhoods of Pacific Palisades, Pasadena and Altadena, causing the destruction of more than 5,000 buildings, businesses and homes, and the evacuation of nearly 180,000 people.

In the Pacific Palisades neighborhood, Palisades Villages, the shopping center founded by businessman Rick Caruso and home to several luxury brands, including Saint Laurent, the Chanel Fragrance and Beauty boutique, Officine General, Isabel Marant, Jacques Marie Mage and Bottega Veneta apparently escaped some of the damage from the fire. A tragedy that caused Rick Caruso, former losing candidate for mayor of Los Angeles in 2022, to react on Fox News. “There is no water coming out of the fire hydrants,” Caruso said. “This is absolute mismanagement on the part of the city.”

Among the brands present in Palisades Village, Officine Générale and its founder, Pierre Maheo, confirmed this Thursday at nine in the morning that they had avoided the worst, despite the fact that the fires were very close. Using a liquid retarder would have saved the mall. Meanwhile, fashion brand Misa Los Angeles announced the closure of its boutique until further notice. Finally, jeweler Jennifer Meyer, also present at the shopping center, had to evacuate her home in Pacific Palisades, which was threatened by flames.

Located at the entrance to Palisades Village, luxury women's multi-brand Elyse Walker has seen her boutique burn to the ground. “25 years ago, I opened my first store in the Palisades and it quickly became more than just my business,” Walker said on his Instagram account. “It became my community. I built my business there, raised my children there, and built relationships there, where friends, clients, and colleagues became my family. While we take time to heal, there is one thing I trust. This community always supports each other. “Together we will grieve, we will heal, and we will eventually rise.”

Neighboring Pacific Village, Brentwood, was also evacuated. In addition to Vice President Kamala Harris's home being placed under evacuation, the Brentwood Country Mart also saw its stores close. Designer Clare Vivier, who celebrated her birthday yesterday, closed all of her boutiques in Los Angeles. “To prioritize the safety of our team and community, our Brentwood Country Mart, Santa Monica, Silverlake and West Hollywood stores are closed today.”

Known as one of the most expensive neighborhoods in Los Angeles, with a median home price of $4.5 million, Pacific Palisades has also seen several celebrities evacuate. Among them were Ben Affleck, Mandy Moore, Adam Brody, Diane Keaton, Tom Hanks and singer and stylist Heidi Pratt and her husband Spencer Pratt. Coincidentally or not, Beverly Hills hotels, like the Beverly Hills Hotel and the Four Seasons Los Angeles at Beverly Hills, are sold out. American model Carolyn Murphy recently shared on Instagram the loss of her home in Pacific Palisades.

In East Los Angeles, in Altadena, a neighborhood also widely devastated by the flames, the artist and director Mandy Moore confided on her Instagram account that she had to evacuate. “I love you Altadena. Grateful that my family and pets got out last night before it was too late. “Honestly, I am shocked and feel paralyzed by everything that so many people have lost, including my family.”

Sacha Strebe, a Los Angeles-based Australian editorial editor and founder of lifestyle outlet Eyeswoon, saw her Altadena home destroyed by fires.

On Wednesday night, a new fire, the Sunset Fire, broke out between Runyon Canyon and Wattles Park, forcing the evacuation of thousands of residents. Forced to evacuate, French stylist Philippe Uter, who collaborates with actress Meagan Good and actor Noah Schnapp, confessed his dismay to Fashionnetwork.com.

“I could see the flames of Runyon Canyon from my balcony. An apocalyptic scene. I packed my things without thinking and left. “In addition to the risk to our lives, the fear of losing everything is also an important part of the Hollywood economy that is going to be put on hold in the coming days,” he said.

Several high-profile events have already postponed or canceled their dates. The 2025 Critics Choice Awards were delayed two weeks and will finally take place on Sunday, January 26. The Writers Guild said it will postpone the release of its annual WGA Awards nominations. Numerous premieres have been canceled in Hollywood and several television show productions have been halted for the time being.

Faced with the tragedy, some brands have decided to show their solidarity. This Wednesday night, BAA brand Bel Air Athletics, co-founded by Will Smith and Ben Priest, decided to offer basic clothing to “our Los Angeles families devastated by the fires” and will begin distribution in the coming days.

Unfortunately, more bad news is expected in the coming days. At the time of writing, four large fires continue to spread.