This 2025 spring-summer, the day of the week, the day of the week is officially transformed into a creative destination of several spaces, welcoming Monki under his roof along with cheap Monday, exclusive falls, second hand and more. Together, these brands promoted by culture will continue to evolve with him now and embrace the many true expressions of youth, all day, every day.
The day of the week launches a multiple creative space for spring-summer 2025, joining the day of the week, the monki, on cheap Monday, second-hand fashion and exclusive drops under the same roof. Celebrating youth culture and self -expression, the campaign 'Everything now' highlights creativity, identity and style. The first stores open in Stockholm, with more cities to follow in 2025.
The launch campaign, “Everything now: leaves nothing without expressing”, marks the beginning of the new chapter of the day of the week, showing that everything you need to express yourself is here. Being a celebration of the youth culture in motion, the campaign stands out to those who live life to the fullest and see every day as a canvas, stage or time to express who they are. The day of the week is its platform to change humor, try new identities, play with aesthetics and feel totally free. But what he uses is only the beginning, in addition to clothing and styles, the day of the week also gives life to creative energy.
This is a space where individual expressions are developed and connected by the confidence that it has no rules, only possibilities. There is nothing left without expressing.
Today's faces, tomorrow's icons
Fronting The Campaign are the muses from Monday to Friday from several talents: Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Gray and Tess McMillan. Each of them combines on weekdays, Monki and cheap Monday in their own style language, intensifying the various expressions of the three brands. As artists, creators and cultural voices, they reflect a generation that never stops experiencing with style and self -expression, always looking for what could be.
Capturing this energy is the photographer and director Richie Talboy, whose film lens attracts viewers to a dynamic world in layers where each painting tells a story within a story.
The new day of the week exists to inspire a generation that is never static, and we are here to give them space, brands and confidence to express who they want to be today. And explore each version of who could become tomorrow.
Kim Holm, managing director on the day of the week
Welcome to the day of the week
With the launch of the Creative Multiple Space from Monday to Friday, we present a cured world where culture, style and street fashion join. This space brings together our brands: Monday, Monki and Cheap, along with second -hand fashion, exclusive drops and more, all under the same roof. Each brand maintains its own different identity while creating synergies for creative generation. But it does not stop online.
Our first multi -brand store is already open in Stockholm (Götgatan), with Hamburg (Mönckebergstrasse), Vienna (Mariahilfer Strasse), Paris (Rue de Rivoli) and Aarhus (Guldsmedgade) that follows in 2025. These are the first steps of expanding the experience in physical spaces, with more vision.
The new day of the week invites our community to explore who they are today, with the freedom to evolve day by day, week by week per season. A shared space for more options, more creativity, more community.
The day of the week is a multiple creative space with Monday, Cheap Monday, Monki, exclusive falls, second hand and more. A mixture of brands inspired by the culture that evolve with it now and adopt the many true expressions of youth. The day of the week is more than fashion: it is a platform for moods, moments and culture in motion. Founded in 2002, the day of the week offers an experience in constant evolution with stores in 16 countries and sending 82 markets around the world, connecting the next generation with style, culture and creativity.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (HU)
