By
Bloomberg
Published
February 27, 2025
As some of the world's largest companies report profits, a topic is to dominate conversation: rates.
The issue has emerged approximately 700 times during the quarterly gains calls for S&P 500 companies, a group of the world's largest public companies, according to a Bloomberg News transcripts analysis. That is a maximum of all time in data that date back to 2005 and slightly above the number seen in 2018, when President Donald Trump promulgated rates for the first time.
The White House is advancing with an aggressive protectionist policy that includes 10% tariffs in all China's assets. Trump also plans to continue soon with aluminum and steel levies, as well as 25% of tariffs on imports from Mexico and Canada, the two largest commercial partners in the country.
It has been difficult for companies to dodge questions related to the analyst rate in this profit season, but many have minimized the impact.
“We carry out tariffs at the first administration of President Trump,” said Donald Allan, executive director of Stanley Black & Decker Inc., in a profit call on February 5. “We discovered how to sail at that time. And we have built some muscle. “
Some have been more forceful in their evaluations. Shoes Retaist Steven Madden Ltd. plans to increase prices this year. Kantoor Brands Inc., manufacturer of the Lee and Wrangler jeans, is considering doing the same. Others, including the Chinese fashion fashion giant, are adjusting their supply chains to mitigate part of the impact.
“We are cautious with our perspective for 2025, since we face winds against significant short term,” said Steve Madden CEO, Edward Rosenfeld, about the company's profit call on Wednesday. “In particular, our profits will be negatively affected by new tariffs on imported goods to the United States and by our efforts to aggressively diversify production outside China.”
It is not only on Wall Street that tariffs have been the most important. The feeling meters of consumption have dropped this month largely due to the expectations that Trump's taxes will result in higher prices. Long -term inflation opinions are now at the highest level in almost 30 years, data from the University of Michigan showed last week.
“The consumer is at this time confused,” said Kontoor CEO, Scott Baxter, during the company's quarterly so -called analysts on Tuesday. “If you put yourself in their seat, they are worried about work. They are worried about the businesses they are in. Will they be affected by some of the layoffs, tariffs, the current situation at this time?
