TFA, hosted by BFC, is the premier fundraiser for the BFC Foundation and celebrates fashion's role at the intersection of culture and entertainment, spotlighting creative talent and telling the stories of the year in fashion through lens of purpose, excellence and creativity.
The BFC has announced its 2024 New Wave: Creatives, highlighting 50 young talents in various fashion disciplines. These people will be honored at the Fashion Awards 2024 on December 2. This initiative aims to recognize and support the diverse voices that are reshaping the industry, with the final selection guided by a panel of respected figures from the global fashion community.
“New Wave: Creatives is an invaluable platform to recognize and celebrate the diverse talents shaping the future of fashion, the community beyond designers and creative directors. These emerging artists, often working behind the scenes, are redefining creativity across multiple disciplines and transforming the way fashion is experienced globally. The 2024 cohort represents an exciting new generation with innovative and diverse perspectives that are key to the evolution of the industry. “We look forward to celebrating their contributions this December.” Caroline Rush, Chief Executive, British Fashion Councilsaying.
The shortlist is a resource for the global fashion industry that can support and inform the selection of equipment for creative projects (accessible here). This list is also invaluable to the work of the BFC, which continues to support and engage New Wave: Creatives alumni in various programs, events and initiatives. This includes hiring Julie Lie to design the TFA 2023 trophy, Derrick Ofosu Boateng as the winners' lounge photographer at TFA 2023, Tami Aftab as the South Asia exhibition photographer during LFW in June 2024, and Jade Adeyemi to design the 2024 TFA trophy, the BFC said in a press release.
This year, voting began in July with New Wave: 2023 Creatives: The previous year's community directly influences the 2024 outcome, supporting their industry peers. An influential industry panel defined the final group of winners for 2024. The panel featured some of the most respected voices in the global fashion community, including; Alex Sossah, creative director and founder of Metallic Inc; Alva Claire, supermodel; Andy Hillman, set designer; Angelica Cheung, former editor-in-chief of Vogue China, industry consultant and venture capitalist; Beka Gvishiani, fashion news commentator (StyleNotCom); Han Chong, Designer; Ib Kamara, creative director of Off White and editor-in-chief of Dazed; Karen Binns, creative director and fashion consultant; Khadija Al Bastaki, Senior Vice President of Dubai Design District and Dubai Fashion Week; Max Ortega, fashion editor and stylist; Nell Kalonji, fashion editor and stylist; Nick Knight, photographer and founder of SHOWstudio; Robert Wun, designer; Sara Maino, creative director and fashion consultant; Alice Lefons, creative director of Beyond Noise; Stefano Martinetto, CEO and Co-Founder of Tomorrow Ltd and Tyler Mitchell, Photographer and Image Maker.
Fiber2Fashion (RR) News Desk
