Sneakerheads around the world can immortalize their photo memories in the form of a digital Reebok sneaker by sending it via Instagram DM to @reebokimpact. In a real-time chat, Futureverse's AI will create a custom sneaker with the colors and style of the image. Users can choose between the iconic Reebok Pump, Classic Leather or Club C models and customize the digital sneaker with AI-generated art. From the soul to the sole; The original memory photo will be stored on the sole of the shoe, representing the impact of the memory on the soul.
Reebok Impact revolutionizes fashion with personalized digital sneakers powered by AI on Instagram. In partnership with Futureverse, Reebok is pioneering the virtual-physical fusion and offering free creations. It embodies Reebok's commitment to innovation and immersive digital experiences, uniting fashion and technology. Reebok's leap into the metaverse unleashes a new era of interactive fashion.
The experience is free for up to 4 digital sneaker creations that you can share or purchase as game-ready files compatible with Unreal Editor for Fortnite (UEFN), Roblox, and will be interoperable with many future virtual experiences, including the recently announced upcoming AAA MMO. OPEN game, from the creators of Ready Player One.
“We are thrilled to announce the launch of the Reebok Impact, marking an important milestone in our commitment to innovation and technology. We are excited to partner with Futureverse to explore new and engaging ways to bring the spirit of our brand to a broader audience. “Through Reebok Impact, we hope to revolutionize the digital fashion landscape and provide our customers with a unique and immersive experience,” he said. Todd Krinsky, CEO of Reebok.
“We couldn't be more proud to present this initial experience as part of our long-term partnership with Reebok. Together we have pushed the boundaries of personal expression with the exemplification of life imitating art and art imitating life. Leveraging AI creates an easy-to-navigate user experience that meets sneakerheads wherever they are The future of fashion has arrived, and this is just the beginning,” he said. Shara Senderoff and Aaron McDonald, co-founders of Futureverse.
As the popularity of avatars continues to grow, Reebok and Futureverse have created an innovative roadmap to further unite the virtual and physical worlds. In addition to designing a commemorative digital sneaker, users can discover a real-life sneaker purchase incentive within Reebok Impact.
“Reebok Impact” is the first release from Futureverse and Reebok, who announced their partnership last year with the intention of creating innovative artificial intelligence, web3, blockchain-based gaming and metaverse experiences for consumers, expanding product interactions throughout the Reebok ecosystem.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
