Available from August 21, the Wrangler X Coors Banquet collection will have more than twenty unique pieces. The designs show a Coors banquet turn about the classic western use in a variety of elements, including denim vests with embroidery and brandy brands Coors Customs, sweater sweaters with works of western inspiration art, classic jeans Wrangler 13MWZ Cut cut with limited editing copper hardware, graphic t -shirts and more.
Wrangler and Coors Banquet have launched their first line of shared brand clothing, the Wrangler X Coors banquet collection. With more than 20 pieces, the range combines Western heritage with the legacy of Banquet, from jeans with copper hardware to embroidered denim vests. The deployment includes national ads painted with CORS beer and an emerging West Legends of the West.
“This collaboration is about celebrating the western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” he said Marcelo Pascoa, Vice President of Marketing of the Coors brands. “We are delighted to associate with Wrangler to help our fans connect with the banquet beyond the bottle. Either in a rodeo, its local bar or at a daily time, this collection allows fans to use the legacy of the banquet in the beloved pieces of Wrangler.”
To give life to the collaboration of a new bold way, Wrangler and Coors Banquet associated with the artist Caitlin Hatch to paint Rocky Mountain watercolors, hand -painted Westernly painted posters that will double as the first national ads made with beer. Each poster was made using a personalized watercolor mixture made with the coords banquet, beer made with 100% rock water. The posters highlight the limited release clothes, and one was painted in a royal rodeo sand. They will be presented in a variety of advertisement locations throughout the United States.
“This collaboration reinvents the styles of Wrangler Classic for a new generation, combining the resistant heritage of Western clothing with the relaxed spirit of American leisure,” he said John Meagher, Vice President of Global Brand Marketing in Wrangler. “Coors Banquet & Wrangler share an incredible intertwined western legacy, and this is a unique opportunity to unleash that in a new and new way.”
The Wrangler and Coors banquet is also on the way to give fans the opportunity to experience the collection closely through a series of emerging events in local bars in Dallas (September 4), Nashville (September 11) and Denver (September 25). Nicknamed The Legends of the West Tour, the experience will feature the full merchandise line available to buy online, exclusive gifts, a surprise musical guest and more.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
