For almost 60 years, Ralph Lauren has captured the essence of American life and style, showing family stories, heritage, joy and optimism, from the American west mountains to the New England beaches and the historical halls of the university campuses. This collection is part of the design of Ralph Lauren with efforts of intention, authentically celebrating heritage and reflects the many facets of American life that are inspiring and aspirations for the brand.
Ralph Lauren presents the Ralph Lauren pole for the Oak Bluffs collection, celebrating the rich black heritage of Oak Bluffs, Martha's Vineyard and the timeless university style of the universities of Morehouse and Spelman. Lanked worldwide on July 24, 2025, the campaign includes a brief documentary that opens on YouTube, highlighting community stories, legacy and cultural pride.
Continuing with the stories of the summer brand after its Ralph's Hamptons campaign, the Polo Ralph Lauren For Oak Bluffs collection combines classical coastal leisure clothing, with details that settle the unique inheritance of Oak Bluffs, with collegiate style outside the campus through the lens of Morehouse and Spelman Colleges. Conceptualized and designed by the alumni of Morehouse and Spelman in Ralph Lauren, the Polo Ralph Lauren collection for Oak Bluffs talks about the styles on the island of residents and tourists of long data, which mix university ball balls and horns manned with salty reeds in its summer wardrobe and sandals.
“This collection is more than a lovely coastal city; it is a history of the American dream,” he said Ralph Lauren, executive president and creative director of Ralph Lauren Corporation. “The history, traditions and meaning of the Oak Bluffs community inspire me deeply and talk about what we are all looking for, a place where you can be free, uncontrolled, cheerful and truly at home.”
The styles of men and women such as the sarga jacket are adorned with novel embroidery with iconic landscapes and motifs on the island, while classic sport caps in white, red and navy blue complement the nautical themes of the collection. Maritime inspiration stripes and embroidered details throughout the collection speak with hobbies that are enjoyed for a long time in Oak Bluffs, from a slow bike ride along Seaw Avenue to the beloved “Five To-Sevens” of the locals, the social porch that take place before dusk.
Each piece within the assortments of Morehouse and Spelman translates into the Library of the Campus to the coast of Oak Bluffs, bringing a coastal touch to the iconic collegiate sensitivity of Ralph Lauren while honoring the sartorial traditions of both institutions. The complete collection, which includes sun tissues, relic sweaters, dignified jackets, accessories and more, references styles used by generations of Oak Bluffs residents and vacationers alike. The outstanding pieces include a university jacket of brown and white satén with the Tiger of Marehhouse of Morehouse that adorn their backs and a blue and light mosaic cardigan that shows the beloved Jaguar de Spelman pet along with distinctive distinctive motifs. In addition, a padded mosaic jacket and a matching blanket serve as a visual narrative of the island, with individual patches that pay tribute to the city's nautical traditions.
The stories of Oak Bluffs come alive in an established campaign against the historical funds directed in association with the author, director and producer Cole Brown, who has been spent for decades of summers spent in Martha's Vineyard to this project. The images of the campaign were photographed by Nadine Ijewere with video images filmed by Azariah Bjørvig, both returned after capturing the award -winning Pole Ralph Lauren exclusively for the Morehouse campaign and Spelman Colleges in 2022. This campaign is anchored in a brief document of the scenic campaign with images of reindeer of renew of renovation and presenting stories of life in life in life Views of the season of the season; residents throughout the year; multigenerational housing owners; local business owners; community historians; Faculty, students and alumni of Morehouse and Spelman; And more.
The long -term documentary, “a portrait of the American Dream: Oak Bluffs,” will be released on YouTube on July 24, 2025, followed by a special projection and a discussion panel on the power of narrative change in racial healing at the Vineyard Vineyard African Film Festival. thrive.
The Ralph Lauren Polo for the Oak Bluffs collection will be available for consumers worldwide on July 24, 2025, at Ralphlauren.com, in the Ralph Lauren application, in the libraries of Morehouse College and Spelman College Follett Campus and in the selected stores of Ralph Lauren to the amounts.
Ralph Lauren is proud to associate with Cottagers, Inc., a non -profit organization composed of 100 black owners of housing in Martha's Vineyard, to support its historical restoration of buildings, cultural preservation and other efforts of community resilience on the island. The company worked closely with the members of the Cottagers, the Vineyard Affanamerican Heritage Trail by Martha's Vineyard, the Vineyard Museum of Martha's, the National Museum of Smithsonian African -American History and Culture Oak blups. In line with these efforts, Ralph Lauren is also pleased to continue its long -standing association with United College Fund to support scholarships for HBCUS students and ensure that the company fosters the recruitment opportunities and early development of talent with them.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
