Pitense after his Dil-Luminati Tour and History-Historing Coachella record, this association combines the timeless attractiveness of Levi's with the Diljit's Trailblazing trip. From the goat to the lover, and now really an icon established in #Liveinlevis, it is a celebration of two icons that redefine culture, instead of.
Levi announces the Global Diljit Dosanjh icon as his new ambassador, Punjabi's first artist to join the brand. Just out of his Dil-Luminati record and Coachella's debut, Diljit's bold trip aligns with Levi's self-expression legacy. Celebrating its unique style, the association highlights Levi's male clothes, combining music and fashion to create something really iconic.
Inspired by Diljit's unique ability to connect through borders and genres, this collaboration highlights the role of the Levi brand as canvas for self -expression. From his first successes in the Punjabi cinema to the list in the social Billboard 50, Diljit's story is about bold options, as well as the blue jeans that have resisted the test of time for more than 170 years.
“I have always admired Levi for the way she combines heritage with modern style,” he says Diljit dosanjh. “Denim is more than clothes for me, it is a statement. Associating with Levi feels like the perfect adjustment.”
Amisha Jain, Managing Director and Senior Vice President, Asia del Sur, Middle East, Africa and not EU in Levi Strauss & Co., adds: “Diljit Dosanjh perfectly embodies the progressive spirit of Levi. His phenomenal journey aligns perfectly with the spirit of our brand of empowering self -expression through music, fashion and culture, and culture, we are programmed to create something. iconic “.
This association shows the expanding male clothing range of Levi, including the new loose and relaxed adjustments of the trend, while reflecting the innate meaning of the innate style of Diljit Dosanjh. On the basis of the success of Tour Dil-Luminati merchandise, it perfectly combines music and fashion.
This iconic association is only the beginning of a shared trip to reimagine culture, style and music together.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
