Kern presented the best offer for the company through its luxury possession, both in economic and employment terms, the Italian business minister and made in Italy Adolfo Urso announced at the round table of the pearl held in Palazzo Piacentini.
Peter Kern, former CEO of the American travel technology firm Expedia will be the new owner of the turbulent luxury lingerie label La Perla. Kern presented the best offer, both in economic and employment terms, the Italian Enterprise minister and made in Italy Adolfo Urso recently announced. Kern promised to invest around $ 34.31 million by 2027, avoiding dismissals and revive production, he said.
Kern promised to invest around 30 million euros (~ $ 34.31 million) by 2027, avoiding redundancies and revive production in the brand factory in Bologna, said the minister.
Kern already has the vineyards of Brunello di Montalcino in Tuscany.
The pearl began operating in 1954 as a corset company in Bologna, and then expanded to lingerie, swimsuits and night clothing. It was directed by its founder's family, Ada Masotti, until 2008, when he was sold to the purchase firm based in San Francisco Jh Partners, which already had a control participation.
The company continued to fight after it was collected by German businessman Lars Windhorsst in 2018 in another judicial auction.
The response plan presented by Kern, to end in the coming weeks after conversations with unions, should increase employment levels to around 250 from 210 now, said Urso.
The Italian government will approve this week the license schemes to offer financial coverage for the workers designed in the pearl until the transaction is completed, added the minister.
Fiber2Fashion News Desk (DS)
