“It is an honor to join Lacoste as an ambassador. I have always admired the history, legacy and creativity of the brand, and with great pride I now carry the values of the crocodile. ” Taylor Zakhar Perez
Taylor Zakhar Pérez, 33, joined Lacoste as an ambassador of underwear, who embodies the audience and generosity values of the brand. Known for its network, White & Royal Blue, advocates the open mentality. Lacoste's new campaign, filmed by Briey's Quentin in Paris, shows Pérez in intimate and elegant images, marking the beginning of a long -term collaboration in fashion and sports events.
Born in Chicago, Taylor Zakhar Pérez grew up in Indiana. After competing as a high -level swimmer, he studied Spanish and cultural studies, with an approach to television and cinema. Little by little a name was made on small and large screens, assuming roles that consolidated their charisma and recognition.
A prominent role was Alex Claremont-Diaz on Red, White & Royal Blue, a film nominated for Emmys and honest with a Glaad award, which celebrates the LGBTQIA+representation. As ambassador of the 30 SAG Awards, he used his platform to advocate for the open mentality.
Paris, 18th district. It was here, in an environment of parquet floors in Espringbone and an old fireplace, that the new Lacoste underwear campaign claimed life. Behind the lens? Belgian photographer Quentin de Briey, held in the fashion world for his raw and sincere images. For Lacoste, he played with light and shadow to create textured and intimate images.
Handmade to feel stolen, the campaign also includes video content produced by Air Afique, a collective and cultural platform dedicated to the arts. Stilan by Jason Bolden, Taylor Zakhar Pérez seems so charismatic since he is genuine, an exciting beginning for a long -term collaboration that will run through the fashion and sports events of Lacoste.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)