However, it has also evolved. Incorporating new search and rescue technology into modern silhouettes takes the range straight into 2024. Here's an exclusive preview of the collection's highlights ahead of its two-part release on October 31 and December 9:
H&M Move's 2024 ski collection brings together style, performance and safety. With RECCO rescue technology and high-performance StormMove and ThermoMove fabrics, it guarantees visibility and protection on the slopes. Scandinavian-inspired, with white, beige and faux fur details, this affordable and versatile range for men, women and juniors offers complete layering systems in two versions.
AN INTRODUCTION TO RECCO TECHNOLOGY
H&M Move's adoption of RECCO reflective technology (the rescue technology that makes it possible for professional rescue teams to search for its wearers) on select garments makes this year's offering more technical than ever. Partnering with RECCO means that advanced mountain safety is now more accessible than ever.
STYLE AND PERFORMANCE, ALWAYS
H&M Move has collaborated, for the third consecutive year, with the expert outdoor activities agency, Grand Studio, to ensure that every detail of the collection meets the needs of all mountain users. This, combined with H&M Move's trademark, independently tested performance fabrics (the windproof, waterproof and breathable StormMove and the heat-retaining ThermoMove), means, once again, that this range puts function at its best. Pair with style.
ACTIVE CLOTHING FOR THE MOUNTAINS FOR EVERYONE
Despite using material innovations and improved technological features, the 2024 collection has maintained H&M Move's affordability, making functional sportswear more accessible without compromising quality.
Our latest ski collection pays homage to our Scandinavian heritage, combining a minimalist design aesthetic with a sophisticated color palette of whites, beiges and browns. This season, we're introducing faux leather-inspired pieces, allowing fashion-forward skiers to bring the timeless charm of leather to the slopes.
Frida Hultgård, conceptual designer of H&M Move
The range for women, men and youth will be split into two deliveries and will offer a complete layering system including snow jackets and pants, 2 and 3 layer shell jackets, fitted ski pants, unpadded puffer jackets and modern jackets. -100% Merino pieces and base layers, all designed to adapt to any movement.
H&M's new Move ski collection will be available at hm.com/move on October 31, with more women's styles launching on December 9.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
