“Our H&M studio parties always attract an influential crowd and this season was no different – the positive energy was palpable. It's so exciting to be back in Paris to present our Fall/Winter 2024 collection in such a creative format, in such an artistic city.” Ann-Sofie Johansson, creative advisor and head of womenswear design at H&M
Open to the public on 24 and 25 September, the gallery space has been transformed across several floors to reflect H&M Studio’s directional aesthetic. Combining futuristic metallic surfaces with bright red walls (a nod to H&M’s iconic house hue), this temporary space has been designed in collaboration with design studio Perron-Roettinger. The autumn/winter 2024 collection will be available to purchase exclusively before it goes on sale worldwide on 26 September. Guests will be offered refreshments including macarons from renowned Parisian tearoom Carette, as well as ice cream from Lebanese organic glacier Bachir.
H&M Studio presented its autumn/winter 2024 collection at Paris Fashion Week with a pop-up gallery in the Marais district. The event featured a performance by Olivia Dean and DJ sets by MELANIN, Kiddy Smile and Andy 4000. Exclusive items were on display, including a limited-edition denim look and a gold pillow bag. Designed in collaboration with Perron-Roettinger, the space combined a futuristic and bold aesthetic.
Additionally, a denim look and a H&M Studio A/W 24 pillow bag have been created in gold leather exclusively for the pop-up fair in Paris. The limited edition of 20 pieces includes the denim top and jeans from the existing A/W 24 collection and has been reissued with a custom gold lurex finish.
“H&M Studio's Fall/Winter 2024 collection is imbued with a subtle confidence, bringing self-assurance to menswear and womenswear, and feeling right at home in Paris. It's a pleasure to return to the city and present our refined collection in such an inspiring environment.” Linda Wikell, designer at H&M Studio.
The H&M Studio A/W24 collection will launch globally in selected stores and on hm.com on 26 September.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
