The activewear is boldly designed with body-enhancing cut lines and is made from fabric with H&M’s moisture-wicking DryMove Move and more supportive ShapeMove technologies. It is further enhanced with a vibrant and glamorous look aligned with Raye’s renowned fashion aesthetic, the company said in a press release.
H&M Move’s latest sportswear collection, launching globally on January 11, features an exclusive partnership with musician Raye and sports legend Zlatan Ibrahimovic. Raye expressed excitement about the collaboration and emphasized the empowering nature of the movement. The collection aims to inspire people around the world through attractive and empowering sportswear.
“When H&M Move approached this partnership, I was excited, honored and moved. I thought about how important movement has been in my life and how everyone needs those endorphins and body confidence. “It’s empowering to own the way you move,” he said. Raye.
“I am delighted that H&M Move can inspire people around the world in engaging ways through partnerships with world-leading artists like Raye. Music is deeply connected to movement; however you move,” he said. Henrik Kroon, newly appointed general manager at H&M Move.
Fiber2Fashion (RR) News Desk
