H&M Move announces a performance-oriented training collection co-developed by global football icon Zlatan Ibrahimovic and the H&M Move design team. This collaboration combines Zlatan's unparalleled expertise in sports with H&M Move's commitment to innovation and style, resulting in a collection that embodies strength, performance and fashion. The Selected By Zlatan collection launched on Tuesday, December 3rd.
H&M Move has launched the 'Selected by Zlatan' collection, co-designed with football icon Zlatan Ibrahimović. Performance-oriented training clothing combines style, comfort and technicality, with breathable DryMove material. The collection includes lines for men and boys, designed for aspiring athletes with attention to fit and function.
ZLATAN'S PARTICIPATION
During multiple design sessions with the H&M Move team, Zlatan exchanged ideas and feedback on fit and function, resulting in a collection that combines technicality and comfort. Its attention to detail is reflected in elements such as the color scheme (white, off-white, petrol, burgundy and black), advanced trims, strategically placed pockets, dynamic fit and the unique logo where the words Zlatan and Move are graphically combined. Zlatan's knowledge as a professional athlete also informed the selection of performance garments that feature the signature DryMove material, known for its breathability.
“Collaborating with the H&M Move team has been an incredible journey where I was able to bring my experience as a professional athlete to the design table. “Together, we have created a training collection that not only performs at the highest level but also looks and feels great,” he said. Zlatan Ibrahimovic athlete and H&M Move Brand Move.
“I'm proud to share this with my fans and H&M Move customers, who are as passionate about training as I am.”
MINI-ZLATAN: TRAINING THE NEXT GENERATION OF ATHLETES
As a unique addition, the Selected by Zlatan collection features a children's line designed for young aspiring athletes. Each item is crafted with the same attention to detail and technical innovation as the men's collection. From the breathable fabrics to the fit that promotes freedom of movement, every look is designed to support young sports enthusiasts, whether on the court, in the gym or during everyday play. At an affordable price that ranges Ranging from €14.99 (~$15.74) to €34.99 (~$36.74), H&M Move aims to make high-quality activewear accessible to many. The collection will be available in the children's section in sizes 110/116 (4-6 years) to 170 (14 years+) (girls are also welcome).
“We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection,” said H&M Move's head of design, Marie Fredros.
“It has been great fun working together during our design sessions. Zlatan's passionate involvement and keen eye for technical details resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts around the world.” .
KEY PARTS
Versatile shorts in multiple lengths for various training needs.
High-performance training tights available in long and short versions.
A selection of performance-oriented t-shirts and mesh tank tops designed with strategically placed perforations for better ventilation.
A tracksuit in multiple colors designed for optimal recovery before and after the gym.
Padded vest with peak closure made with ThermoMove quality
Essential training accessories such as long training socks, different sized towels and oversized water bottles.
Prices range from €14.99 (~$15.74) to €49.99 (~$52.49). Men's wear sizes from XS to 3XL.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (HU)
