The ambitious project frame is designed to climb circular business model solutions. If you scale, this way of doing business could be an important step that contributes to the decarbonization of the textile industry by providing considerable reductions in greenhouse gas emissions, encouraging a pivot far from the low trends of use and creating a new type of growth. To participate, brands and retailers establish an ambition to increase the percentage of their income derived from circular business models in the next three years and inform their progress to the Ellen MacArthur Foundation annually.
The remodeling of fashion, directed by the Ellen MacArthur Foundation with the support of the H&M Foundation, promotes circular business models in fashion, including rent, repair, resale and remake. It helps brands to climb these solutions, with the objective of decoupling the income of the new production, reducing emissions and promoting the change of the entire industry. Brands are committed to increasing circular income and informing progress annually.
“Income must decoup down the production of new garments and the use of natural resources. Adopting circular business models is essential: there is simply no credible path to meet the objectives of the global climate and biodiversity without transforming the way business is done. ” Christiane Dolva, head of research and demonstration at the H&M Foundation.
Fashion remodeling is not just about changing practices for some brands, but aims to inspire and allow the entire industry to adopt a new way of doing fashion business. Demonstration projects like this is not about solving everything at once, it is about starting, building trust, showing other actors in the system what is possible and increasing the minimum bar over time. When delivering a replicable roadmap, the project is creating conditions for the systemic adoption of circular commercial models.
“For a circular economy so that fashion becomes the norm, we must accelerate the efforts that not only redesign the products of the future, but also the business services and models that deliver them and keep them in use. We welcome the action directed by business towards a world where, instead of wearing and discarding, clothes can be used many times, threaded through the lives of many people. ” Jules Lennon, fashion leader at the Ellen MacArthur Foundation.
The philanthropic support of the H&M Foundation for fashion remodeling underlines its commitment to a fair transition to the industry, taking advantage of collaboration and innovation to accelerate the shocking change.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
