The Rokh H&M collection features Rokh's adaptable signatures, from double-layered trench coats to dresses with removable hems, along with flattering corset-style pieces and fun office-inspired bags and statement jewelry.
“Rokh is at the forefront of a new wave of Korean designers whose conceptual yet wearable pieces are captivating fashion right now. “We are proud to present a curated edition of designer Rok Hwang’s adaptable wardrobe classics and can’t wait to see how our customers wear them,” says Ann-Sofie Johansson, creative advisor and head of womenswear design at H&M.
H&M partners with Rokh, known for the experimental designs of Korean designer Rok Hwang. The collection, launching on April 18, features adaptable pieces such as trench coats, detachable hem dresses, corset-style pieces and office-inspired accessories. Ann-Sofie Johansson praises Rokh's impact on fashion, while Rok Hwang hopes to share her vision with the audience.
Rokh designs have a classic look with radical construction for a timeless approach to design. “I am very excited to share our vision with more customers around the world thanks to this historic collection with H&M,” he says. Rok Hwang, creative director of Rokh.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
