SSDaley wins Instagram race at London Fashion Week, but several brands also see spikes

New analysis of social media engagement around London Fashion Week shows that winning the Queen Elizabeth Award was a real coup for SSDaley, but other brands also saw hugely increased interest on Instagram.

Social media management specialist Dash Hudson analyzed all the brands that held shows and presentations during the week, focusing specifically on Instagram content from September 13-16.

Said pParticipants saw an increase in Instagram activity that outpaced other fashion and luxury brands during the same period.

“It is clear that LFW remains a powerful catalyst for digital engagement, reaffirming its status as a must-attend event for the global fashion community,” the company explained.

As mentioned, SSDaley “stole the spotlight at London Fashion Week with a staggering growth rate of 10.27%, 14,571% higher than the fashion industry average. The brand’s first womenswear collection caused a stir and its spread with Anna Wintour and Harry Styles became the most interesting spread of the week.”

Meanwhile, Chet Lo, Karoline Vitto, Tolu Coker and Buer Langma also emerged as the top-performing brands in both growth rates and engagement, according to Instagram.

As for the details of the participation rate, SSDaley had a participation rate of 4.56%, which was 4460% higher than the fashion industry average. Chet Lo had a participation rate of 4.26%, which was 4160% higher than the fashion industry average. For Buer Langma, the figures were 2.05% and +1950%; for Yuhan Wang, 1.24% and +1140%; and for Pauline Dujancourt, 1.17% and +1070%.

We have already discussed SSDaley's growth rate. Karoline Vitto's was 3.82%, which is 5,357% higher than the fashion industry average. Tolu Coker's figures were 3.61% and +5,057%; Ahluwalia's were 2.03% and +2,800%; and Yuhan Wang's were 1.88% and +2,585%.

The average Instagram engagement rate across all brands participating in LFW was 0.6%, which is six times higher than the fashion average and two times higher than the luxury average.

And the average growth rate of brands that showcased their products during LFW was 0.94%, which is 755% higher than the average for the luxury and fashion industry.

Interestingly, brands presenting during LFW used carousel posts to showcase their collections and this year, static images were the preferred media format over video.