Spanish Heritage Brand Tous Partners with Ahcor from Portugal for surreal debut in Portugal Fashion

Gathering the legacy and experimentation, the Spanish jewelry house Tous, founded in 1920, and the Portuguese fashion label Ahcor, established in 2019 by the designer Sílvia Rocha, united forces for a surprising debut in Portugal's fashion. His spring-summer exhibition 2026, entitled “Ahcor With Tous”, mixed large jewels, sculptural bags and futuristic silhouettes in a collection where the classic met the stranger, and tradition gave way to the surrealist transformation.

For the track, Rocha selected pieces of Tous's jewelry collections to accentuate the latest Ahcor looks, resulting in a cohesive visual story. The designer described the theme as “a fusion between the classic and the almost alien”, a concept that claimed life through sculptural contrasts and surreal details during the exclusive Ahcor with the presentation of Tous. The complete collection will soon be available on the official Ahcor website.

As part of Portugal's fashion experience, Tous: a brand of jewelry, accessories and fashion founded in 1920 in Catalonia by Salvador Tous Blavi and Teresa Ponsa Mas, launched their infinite bracelet in the activation area from July 3 to 5. The initiative also presented the support of former school students in the Cindor.

In a conversation between racks with fashionnetwork.com, designer Sínlvia Rocha shared more about the creative association.

Fashionnetwork.com: How did collaboration with Tous start?

Sylvia Rocha: It started when Tous was presented to the Ahcor brand, and from there, everything joined almost naturally. We quickly align the key details between both teams. I chose the jewelry pieces, and in a week, I had all lists in a Tous store in Porto.

FN: What jewelry and bag collections were used?

Mr: The selections were extracted from several collections, but the outstanding pieces come from the margar and bold bear lines.

FN: Why these specific collections? What made them fit?

Mr: In my opinion, they were the best game for this collection. They reflect the iconic identity of Tous while connecting deeply with the theme. These large pieces remind me of family objects, such as the old grandmother's matches, but with an unexpected turn.

FN: What was the concept behind this season's AHCor collection?

Mr: This collection is a tribute to what feels familiar but strange. This is that strange feeling when even everyday things begin to feel unknown. The idea is to combine the classic with something almost extraterrestrial.

I worked with timeless silhouettes established against pure target, creating a canvas for bold layers and conflict textures to increase visual tension. The beauty here is in asymmetry, in the strange and almost human. It is a ritual, a collision of the urban and the ethereal. The clothing becomes an act of inhabiting another planet.

FN: Where can customers find their pieces?

Mr: In Portugal, exclusively through our official website, Ahcor-lab.com. Internationally, we are supplied in the Citizen room in Toronto, located in 982 Queen Street West.

FN: Where do you see the most international sales?

Mr: Portugal is a strong market, with customers from various origins. But if I had to name the main countries for sales, it would be the United States, Portugal, Canada and France.

FN: Are there plans to expand internationally?

Mr: Not yet. I wanted to explore that for some time, but I feel that the brand still needs to stabilize internally before making that jump.