Filmed with a focus on movement and strength, the creative brings the footballer's elite skills to life alongside Calvin Klein's newest underwear styles. Elevated fits and advanced constructions are designed to move with the body, providing comfort and control. The dynamic images explore multiple dimensions of the performance, incorporating the season's theme of living in the moment. The accompanying campaign film, set at a fast pace, captures Raphinha's raw athletic energy through the brand's distinctive visual language.
Calvin Klein, part of PVH Corp., has launched its Spring 2026 campaign starring Brazilian soccer player Raphinha. Photographed by Daniel Sannwald, the campaign highlights movement and performance while introducing new underwear styles, including Icon Active Mesh with ventilated panels and Icon Cotton Stretch with an Infinity Bond waistband and moisture-wicking finish.
Designed for a life on the go, underwear innovation drives the season. The new 'Icon Active Mesh' is designed with a reinforced construction and ventilated mesh panels to improve airflow. 'Icon Cotton Stretch' elevates the brand's iconic logo waistband with an innovative seamless Infinity Bond waistband and a moisture-wicking finish for superior performance and comfort.
“As an athlete, I always focus on how I move and how I feel, and Calvin Klein underwear is designed for performance,” he said. Rafina. “This campaign was particularly special as it allowed me to channel my love of music, which had a huge influence on the way I grew up, and my love of football.”
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Fiber2Fashion (JP) News Desk
