Sinéad O'Dwyer returned to her brand's staples for fall 2024: shirts, pleated skirts and body-stretching webbed tights in shades of baby pink, red, white, taupe and black.
“I started the brand thinking about shirts, creating a cut for bodies with larger breasts or curves in general. I feel like I'm in a position to perfect that now,” said the designer backstage, who took a bow at the end of the show wearing one of her own creations, a fitted shirt with a short apron dress.
She said “this is how I want to dress now.”
All types of body shapes prevailed on the catwalk. There were slender figures, larger women and wheelchair users.
In response to a question about Ozempic and the fashion industry's return to the '90s slim figure, she said: “I design for a diverse body, that's what drives the brand. From the beginning of each design, I think about body shapes, what kind of clothes they might want to wear and how I can interpret things.”
The London-based Irish designer already has a cult following for her empowering vision of sex: her pieces come from a place of comfort rather than fetish. Her fans include Lara Stone, Paloma Elsesser, Björk, Arca, Precious Lee and “RuPaul's Drag Race” winner Aquaria.
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