Shop Premium Outlets, the premium and luxury goods destination powered by shopping center operator Simon Property Group, has announced the launch of a retail media network in partnership with Mirakl Ads.
The initiative will improve the visibility and sales of Shop Premium Outlets sellers while delivering personalized ads to millions of online shoppers around the world. Leveraging Mirakl's AI-powered sponsored product ads, sellers can seamlessly advertise on the platform within minutes, reaching a global audience of discerning buyers.
With over 300 curated retailers and brands such as Adidas, Coach Outlet, Hugo Boss and Mulberry, the platform offers customers a wide selection of premium and luxury items at affordable prices. By integrating Mirakl Ads into its marketplace strategy, Shop Premium Outlets aims to empower sellers to accelerate growth while maintaining the integrity of the shopping experience.
“The launch of our new retail media network demonstrates Shop Premium Outlets' commitment to an exceptional experience, not only for our customers, but also for the hundreds of select brands we partner with in our e-commerce marketplace,” he said Neel Grover, CEO of Shop Premium. Points of sale.
“Our retail media solution will enable marketplace sellers to serve ads directly to their most relevant audiences, generating huge returns on their marketing investments. Retail media backed by first-party data has been proven to increase sales, and Mirakl Ads provides the market-ready technology that will ensure our partners see immediate value from their retail media investments.”
Mirakl Ads, the perfect retail media advertising solution for marketplace businesses, offers operators and sellers on the Mirakl Marketplace platform instant access to data-backed campaigns.
“Shop Premium Outlets has had incredible success partnering with some of the world's best-known brands in fashion and luxury goods,” said Octavie Gosselin, vice president of Mirakl Ads.
“The launch of this market-ready retail media advertising solution allows Shop Premium Outlets to leverage existing customer relationships by delivering relevant and personalized advertising to deliver a curated customer experience. This is exactly the type of success Mirakl Ads was created for.”
According to Insider Intelligence, global retail media spending is expected to reach $140 billion this year, making up one-fifth of total digital advertising spending. With media retail boasting a 70-90% gross margin rate, this initiative represents a lucrative opportunity for retailers to capitalize on higher-margin activities. Group M predicts that by 2028, retail media spending will surpass television advertising spending.
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