Shein's as-yet-unconfirmed IPO in London isn't the only big news about the e-tailer right now. He's also tapping into one of the hottest trends of the year (aka decade) with an AI-centric tie-in.
It involves using artificial intelligence (AI) to accelerate product launches and fulfillment capabilities, which are already rapidly being brought to market, with the help of “exclusive technology” from specialist NTX Group.
How much faster? NTX said Shein can now launch new fashion products within a seven-day period, with product fulfillment delivery in just five days, “significantly faster than conventional processes,” she says.
“AI and fashion are logical partners,” said Charles Duan, managing partner of NTX Group, citing both “big brands and emerging fashion companies that want to follow trends and sell their products on the Shein platform.”
Shein is one of the fastest expanding e-commerce fashion retail websites, particularly in the US market. TikTok's #Shein hashtag has reached more than 84.4 billion views.
It is looking to refine its operations in the design, planning and production stages as the company prepares for the aforementioned highly anticipated but still with some question marks IPO on the London Stock Exchange.
Of course, the news that it's using technology to make its already fast fashion even faster won't please everyone, especially those who believe a slower fashion model is the way forward.
But there is no denying that the e-tailer's army of followers is likely to adopt a quicker reaction to trends.
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