On March 25, the EP of the Chinese National Fashion Brand Yaying presented an “elegance” (already) with the theme of fashion, starting the Shanghai fashion week of this season. With the concept of “shaping the new dimensions, building the invisible”, the Shanghai Autumnia/Winter Fashion Fashion Week exhibited almost one hundred debuts of new products, one thousand exhibitions and dozens of high -profile international collaborative launch events.
The day of the inauguration, Ep Yaying showed an opening show in the place of Xintiandi, with the theme of three narrative dimensions: “Elegant Kingdom” (Kingdom Ya), “Elegant melody” (melody now) and “Elegant Motion” (already motion). Interdisciplinary collaborations were presented with Yang Jinqiu, an heir to reduce Miao's paper, and Zou Yingzi, an intangible cultural heir nationwide (Suzhou Bordist border), deconstructing Shanghai's urban cloth and cultural genes of the Jiagevon region with contemporary art techniques.
Beyond the track, the EP Yaying also launched several initiatives in the Shanghai 2025 Autumn/Winter Fashion Week. A remarkable initiative is the EP Yaying House of Shanghai, a key place in the brand's commercial strategic design. This cultural hall, located in a mansion of a century old, was cooked with the architectural designer Lv Yongzhong and rebuilt under the concept of “home culture”, reviving the essence of the “home.”
In addition, Ep Yaying collaborated with the renowned costume designer Huang Wei to present the fashion art exhibition “Brocade Wout-Wout Brocade: Peony Dream”. This exhibition, focused on the exclusive elements of the brand, sticks and jade, resorts to millennia from the evolution of fashion through installation art, which shows the dialogue between traditional patterns and modern silhouettes.
The EP Yaying not only brought its fashion parade at Shanghai's fashion week, but also deeply participated in the construction of the “infrastructure” of Shanghai's fashion, the creation of sets and the prosperation in multiple dimensions, such as creative design, the inheritance of intangible cultural heritage, space art and the construction of channels. This opening of Shanghai's fashion week also pressed the brand's approach in the global market, with Shanghai as its pivot.
President Zhang Huaming emphasized his speech: “The beauty of great elegance, inherited in a single garment. With its long history, the 36 -year development trip of Chinese culture has nurtured the growth of Ep Yaying. In this new era of the creation of creation and cultural trust, and the EP is aimed at the traditional exhaustive culture, which strives to grow this beautiful career, focused on the creation of beauty of creation, and customers, and customers, and are directed to customers, and addresses the clients of creation, and submit to clients to create the creation, and submit to the clients of creation, and are attended to customers.
The ecology of Shanghai fashion week has continually supported more young Chinese design brands from the creative level to the commercial level. The two official places of Xintiandi and Labelhood are based on such positioning configurations.
This season, established designers Comme Moi, Xuzhi, Sorth Sentence, Shushu/Tong, Yirantian, Oude Waag, WMWM, Private Policy, Ruiruirul and you insisted on connecting with your key buyers and key consumers through tracks. On the contrary, emerging brands such as Zita Tan, Guest House, Tongwang and Papi Lav debuted during fashion week. To commemorate its 88th anniversary, Three Gun, the prestigious national brand, organized a fashion parade in Xintiandi and simultaneously housed the “exposure of the 88th anniversary brand” in Huaihai Road.
In the commercial sector, the total area of the exposure of the mode of the Fashion/Winter Fashion Week of 2025 reached 15,000 m², attracting more than 200 brands from 34 countries, with foreign brands that represent 57%, which demonstrates the strong magnetic effect of the Chinese market. The number of visitors on the first day of the exhibition increased by 29% compared to the previous season (October 2024), and the number of buyers and agents visiting the exhibition also increased during the five -day event.
The international elements of this season's commercial exhibition were also completely exhibited. Promoted by the “Mercado de China de Africa reinvented market”, 22 the main African brands, handmade fabric, natural dyeing and ecological processes, were able to show the global potential of African fashion in mode.
Mik Fashion from South Korea brought 12 local Korean brands, presenting the innovative impulse of the Korean fashion industry with avant -garde technology, experimental design and sustainable concepts. The Royal Thai Shanghai Embassy Office (DitP) and the Thai Consulate General Commercial Office in Shanghai joined Ontimeshow to bring 16 fashion brands and Thai lifestyle this season.
The series of events “Bangkok Showroom” made its debut in China in Shanghai. He presented the unique charm of Thai design to Chinese consumers and industry professionals and promoted in -depth cooperation between Chinese and Thai fashion industries. In addition, the brands from more than 30 countries, including France, the United Kingdom, Italy, Spain, Sweden, Belgium, Japan, Vietnam and India, met this season's fashion week to explore the various opportunities in the Chinese market.
In particular, in the broader context of the global integration of fashion and exchanges in depth, Deary Raphael, a senior buyer of the Paris Printemps male clothing department, and Ash Ghazali, creative director of the luxurious retail club of multiple brand of Singapore, club 21 under the group as, under the group of how. His participation underlines the growing collaboration between the worldwide collaboration between the worldwide industry. China
“The Chinese market presents a significant potential. As a panorama of vast fashion and in rapid evolution, it is experiencing increasing maturation. Consumers are becoming more demanding, recognizing the distinctions between the international fashion industry and its national counterpart. Chinese designers who point to compete world China
In the event schedule, two special projects initiated by the Shanghai Fashion Designers Association (SFDA) during the week were presented. In collaboration with Yehyehyehy, the 2025 Fashion Fashion Fashion Prize exhibited eight finalists from all over Asia with its unique design pieces based on sustainable materials and creative crafts, redefining the intersection of fashion, cultural heritage and global sustainability, and announced Chinese designer Ruohan as the winner of the award.
In association with SFDA and Camera Nazionale Della Fashion Italiana (CNMI), the program “Supported by Dolce & Gabbana” collaborated for the first time with the Chinese designer brand Susan Fang. After the showcase of Milan's Fashion Week, an exhibition and special forum were organized, with the aim of exploring how international brands can empower and accelerate global and Chinese creative talent from a global perspective.
As Angelo Flaccavento, an independent international fashion critic, commented: “The last time I arrived was six years ago. Everything was very pop, very booming and very bold. Instead, I find everything in Shanghai now, I mean, of course, the market is having a decrease, and it is a little smaller, but also I find the very interesting proposal because many designers are working in their Chinese ram Little smaller, but I also find that the proposal is very interesting is very interesting in its designers.
Today, the importance of fashion week for a city has far exceeded that of a simple fashion event; It is a showcase of the city's capabilities. From the global debut of Chinese designs to the first exhibitions of international brands, Shanghai's fashion week is redefining fashion speech with its “first level power.” As global creativity converges here, fashion trends in the world are moving.
Written by Shen Yin
Edited and translated by Sissi Chu
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