Sephora increases its visibility and presence at the Paris 2024 Games

Sephora, official partner of the Paris 2024 Olympic and Paralympic Torch Relay, set up pop-up stores in some of the torch relay cities, hosted in-store events and even provided beauty treatments for medalists.

The Olympic flame began its journey through France in Marseille on May 8, and will pass through 52 towns and cities in mainland and overseas France before arriving in Paris on July 26. Sephora, the select perfume brand of the LVMH group and premium partner of the Paris 2024 Olympic and Paralympic Games, will mark the route with a series of highlights.

In 46 French cities along the route of the Paris 2024 Olympic flame, 50 Sephora stores will offer their customers various activities and the possibility of participating in a game to win prizes. The brand will also set up pop-up stores in Bordeaux on May 23, Nice on June 18, Lille on July 2 and Paris on July 14 to “celebrate the link between beauty and sport,” Sephora says.

Finally, Sephora makeup artists will renew the beauty of the Olympic medalists who will parade every night on the Trocadéro podium. It should also be noted that 50 Sephora employees, including Guillaume Motte, CEO of Sephora worldwide, will be among the Olympic torch bearers.

“Sephora's commitment as an official partner of the Paris 2024 Olympic and Paralympic Torch Relay is a source of immense pride for our 52,000 employees around the world. I am personally very honored to be one of the torchbearers.” , along with more than 50 of our employees.” Guillaume Motte said in a press release.

Present in 34 countries through 3,000 stores, Sephora, which according to sector specialists will reach sales of 12 billion euros by 2022, aims for 20 billion, without setting a deadline. In France, Sephora has 302 stores.