It's back! The Savile Row Pageant returns for its third year in the heart of Mayfair from 22nd to 23rd May. The event will once again combine the two worlds of tailoring and automobiles “in a truly unique way” with innovative partnerships “that highlight the bespoke craftsmanship of both industries.”
It will include free talks and events taking place at tailor shops on Savile Row and at the Royal Academy of Arts.
For the occasion, Savile Row will be covered in a red carpet showcasing exceptional and rare engines, with partnerships with tailors including: Cad & The Dandy with Touring Superleggera; Cremieux with Alpine; Dege and Skinner with Morgan; Edward Sexton with Callum Design; Gieves and Hawkes with Everrati; Henry Poole & Co with Mercedes-Benz; Holland & Sherry with Austin Pedal Cars; JP Hackett with Formula E; Richard James partners with Audi; and Scabal with Jensen International Automotive. Organizers said more partnerships will be revealed in the lead-up to the event.
Other collaborations and events will also include Huntsman and Hagerty presenting a never-before-seen exhibition of the private suit collection of late Rolling Stones drummer Charlie Watts. The exhibition will include Huntsman's tailoring along with his 1937 Lagonda LG45 Rapide along with a related panel discussion.
Norton & Sons will also display PPE101 (a Jaguar XK120) along with a racing kit designed and manufactured for the car's participation in the 2024 Mille Miglia.
Jenny Casebourne, portfolio director at East Mayfair property group The Pollen Estate, said: “The event is a fantastic opportunity for visitors to enter the tailor shops and meet the individual tailors, as well as to experience the expertise and artistry behind a tailored suit. first hand. “The competition on Savile Row is a great addition to London’s events calendar and will showcase the best of British tailoring to a global audience.”
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