Despite its rich history of Italian leather items that comes from the epicenter of Italy's commerce, Le Marche, is New York City that remains in the center of the Santoni brand.
Founded with the objective of climbing the manufacture of artisanal footwear of Andrea Santoni and five employees in 1975, in the garage of the family house in Corridonia, it was a suitcase sales company in a hotel in the large block that helped launch the exquisitely elaborate shoes.
Now, as your 50 marksth Anniversary, directed by Andrea's son – ChoAirman and Executive President of Giuseppe Santoni – The worldwide luxury items offers shoes, bags, belts and more for men and women. The event coincides with a new flagship in Manhattan and an association with the Luxury book editorial Assoul, “Santoni Meraviglia”, which tells the history of the family and its brand.
Giuseppe Santoni He spoke with Fashionnetwork.com at the store store and celebration dinner full of stars.
The new 4,500 square feet boutique and two floors in 667 Madison Avenue precedes an old New York store in 1997 and is located inside a freshly conceived commercial offices tower, therefore, Santoni and its architect Patricia Urquiola I had a blank space to work. However, the ambitious design was a feat.
“It is a huge and beautiful space with very high 27 feet roofs. The construction process was very complicated due to this and because we install a lighting system to imitate natural sunlight. You can see the real color of the shoe thanks to this lighting seat; typical indoor store of the indoor store discolorations of the appearance of a product,” Santoni explained.
In fact, the roof presented an iron beam construction in triangular sections with luminescent panels that gave the appearance of soft spring afternoon while it was outside in New York, it was dark and cloudy.
The design by Urquiola References The first flagship of the brand in Milan that was inaugurated in 2012. Other design features include a wall cover of pointed pyramidal waves and screen tables and pedestals. The store He sits in a good company with brands such as Brunello Cucinelli, Valentino, Jimmy Choo and Tom Ford near.
“We wanted to create an atmosphere other than a store, but where we can tell the story of Santoni's lifestyle.
Beyond the specific area of Madison Avenue, the country in general is important for Santoni.
“The United States is our largest export country. We are doing very well even in this complicated market situation where businesses are quite volatile. Since the beginning of 2025, the company in general has a good growth of two digits of 15 percent,” Santoni added.
This is also partly to the growing success of its category of accessories led by the Pluto Stock Exchange that was introduced in 2023. According to Santoni, the accessories component led by the stock market growth has increased existentially in the last six to 12 months.
“The Pluto bag is an incredible asset for Santoni and represents the brand from the design point of view. We continue to introduce new versions of the bag even during the next few years because we believe that this is really the essence of the Santoni and important for the representation of the brand in the future,” he said.
The new iterations include suede styles and new travel accessories made with recycled materials.
Beyond the bags, the Executive creates more than possession for the sake of having impulses to the Santoni client; It causes a 'iykyk' reaction.
“I am positive because Santoni's clients are loyal to our values and uniqueness of our handmade and hand -painted offers that are totally individual. They do not buy only one state shoes.
After exploring the new store, guests selected as Maggie Gyllenhaal and Michelle Monaghan joined the Santoni and Asnouline families and headed to Madison Avenue to the advanced New York of Caviar Kaspia in The Mark. While the guests drank vodka, they enjoyed caviar, blinis and salmon in all forms, Giuseppe The president of Santoni and Assouline, Alexandre Assouline, welcomed the guests.
Asnouline, noting that they publish many books, said Santoni felt special and offered to provide the 50th anniversary of Santoni and the new flagship of Madison Avenue, highlighting the shared family values and the dedication to inheritance and crafts that define both Santoni and Asaulina, illustrated in the new title “Santoni Meraviglia”.
When talking to Fashionnetwork.com about the association and meaning of the title of the book, the president pointed out the synergy of the book as a luxury product like Santoni.
“Asnouline and Santoni met through common friends, and appreciate and understand Santoni. I appreciate what they do with the type of passion and attention they have. Compared to other editors, they have the highest level of higher level,” he explained, he explained, “Meraviglia” or “Wonder” is experiencing something, so he remembers. Stores.
The book demonstrates the unique family approach for the manufacture of footwear in a region that has 70 percent of the country's shoes manufacturing facilities.
“Le Marche is a place where culturally shoes are created and our company has sophistication, the level of quality and hard work that is unique. We are totally different from others in the way we produce and how we do things,” he said.
While the book can summarize the last 50 years, Santoni is looking towards the future.
“We are very proactive and productive. The book and history are great, and we are very happy and proud of our 50th anniversary, but this is not an arrival point. This is only the beginning of the next 50. There is a brilliant future in front of us,” Santoni concluded.
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