A new accessory marked the fall 2024 collection that Loro Piana presented in Milan, which honored the company's centenary by telegraphing a further elevation and expansion of its fashion proposition in different and versatile directions, including a greater statement in jewelry.
The brand’s “fiori di cardo” floral symbol, representing the thistle historically used as a tool for lifting and brushing cashmere in its factory, was turned into gold pins that closed jacket collars. The style tip referenced the way the house's founder, Sergio Loro Piana, used to store jackets in his wardrobe, with the lapels closed and pinned to maintain the smoothness of the fold.
It was a nice touch that added to the sophistication of the collection, which echoed many of the brand's key fabrications, from cashmere and vicuña to cheviot and its innovative CashDenim.
Sopra Visso wool sourced from Italy's Sibillini Mountains was used in handcrafted cropped jackets and pencil skirts that offered a rustic yet elegant take on the women's trend that dominated the Milan catwalk this season.
The elegant outdoor feel also manifested itself in the pieces cut from the exclusive naturally dark “Pecora Nera” wool sourced from New Zealand.
Overall, the collection was a standout, full of wearable pieces that looked simple to the eye but felt super luxurious to the touch, only this time they spanned an even broader spectrum of occasions and shapes. Anoraks and trench coats were mixed with liquid silk jackets and printed dresses that leaned more towards a more feminine attitude.
Eveningwear is also becoming serious and charming business at Loro Piana, with mandarin collar jackets and blazers with embroidered lapels ideal for a soirée, while a sequin dress in silk georgette is perfect for the red carpet. . The men's counterpart offered double-breasted tuxedos and plush shearling coats, adding to the daywear offering of field jackets, unstructured blazers and loose overshirts.
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