Prada achieved double-digit growth in Asia Pacific (10 percent), with improving trends in mainland China. Europe rose 6 percent, supported by resilient local demand and stable tourism. The Americas advanced 15 percent, showing sequential acceleration in the third quarter. Japan grew 3 percent, with stronger local and traveler demand after exceptional tourism in 2024. The Middle East recorded strong growth of 21 percent, moderating slightly in the third quarter.
Prada Group retail sales rose 9 percent to 3.647 billion euros ($4.26 billion) in the nine months to September 2025, with an 8 percent increase in the third quarter. Asia Pacific grew by 10 percent, the Americas by 15 percent, Europe by 6 percent, Japan by 3 percent and the Middle East by 21 percent. Miu Miu rose 41 percent, while Prada remained resilient.
“The consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the validity of our strategy. With the one just closed, the group has achieved 19 quarters of uninterrupted growth. We continue to focus on creativity, product excellence and craftsmanship as bases for lasting relevance and long-term development. These principles guide us as we navigate an evolving landscape with confidence, discipline and responsibility.” Patrizio Bertelli, president and CEO of the Prada Groupsaying.
Prada showed good resilience, with retail sales of -1.6 percent over the nine-month period and -0.8 percent in the third quarter. The brand continued to express its creative dynamism, driving a well-balanced mix of product categories and a consistent approach across all strategic price points. The Womenswear SS26 show offered a unique reflection on the role of clothing in reaction to overloaded contemporary culture, the company said in a press release.
Miu Miu advanced on a healthy growth trajectory of 41 percent year-on-year, with a third quarter of 29 percent, driven by widespread appreciation across categories and geographies, as its captivating aesthetic continued to fuel the brand's global influence. The SS26 show highlighted the social importance of work in women's lives. The FW25 campaign reimagined sartorial archetypes through a fluid interplay of tailoring and feminine silhouettes, while the emerging Atheneum initiative incorporated collegiate codes with the brand's irreverence.
“Our performance confirms the health of our brands and further strong and diligent execution by our teams. Prada accelerated compared to the previous quarter; Miu Miu has maintained a trajectory of sustained growth for 4 years, including this quarter that faced triple-digit results. Despite a still challenging environment, we remain confident in our trajectory, focusing on products and experiences that generate emotional engagement, while further improving our speed and flexibility.” Andrea Guerra, executive director of the groupsaying.
Fiber2Fashion (RR) News Desk
