“Stella McCartney is more than a fashion brand – it is pioneering a conscious luxury movement that challenges convention and redefines the way the world experiences fashion. India's growing base of environmentally and style-conscious consumers presents the perfect landscape for Stella's mission to thrive. We are proud to bring her powerful vision to India,” said a Reliance spokesperson. Brands Limited.
Reliance Brands Limited has partnered with British designer Stella McCartney to bring her sustainable luxury brand to India. The association will showcase its ready-to-wear lines, vegan accessories and footwear through multi-channel distribution. Founded in 2001, Stella McCartney is recognized worldwide for its eco-friendly and cruelty-free fashion, with 47 stores and a presence in 651 boutiques in 71 countries.
“We are delighted to bring our conscious luxury movement to India and develop stronger connections with like-minded changemakers who want to build a fashion industry that is kinder to Mother Earth and our creatures,” commented the brand Stella McCartney.
Founded in 2001 as a conscious luxury brand built on sustainability and appeal, Stella McCartney is one of the industry's leading voices in responsible fashion. A lifelong vegetarian, Stella has never used leather, feathers, furs or exotic furs in her collections. The brand is committed to material innovation and circular design, and continues to drive change in fashion, culture and beyond.
With 47 retail stores (36 directly owned and 11 franchised) in fashion capitals such as London, Paris, Milan, Tokyo and New York, as well as a presence in 651 department stores and boutiques in 71 countries, Stella McCartney represents one of the most recognized and progressive luxury fashion brands in the world.
Fiber2Fashion News Desk (RM)
