“Founded on the principles of inclusion and empowerment, Huemn constantly navigates the changing social landscape, unlocking new perspectives through each other and collaboration, and pushing the boundaries of design. At the center of Huemn's vision is the power of the human mind, which shapes culture and “This collaboration is a perfect example of how the performance and sustainability of R|Elan's advanced fabric technology creates a unique experience.” Hemant D Sharma, President – Polyester, Reliance Industriessaying.
At Lakmē Fashion Week, R|Elan announced a collaboration with local brand Huemn to create an innovative collection that combines eco-friendly fabrics and advanced technology. The R|Elan x Huemn collection features sustainable materials and offers stylish, high-performance garments. Showcasing unisex designs with unique handcrafted elements.
As part of the collaboration, Huemn has adopted eco-friendly fabrics such as R|Elan GreenGold, made from recycled PET bottles, R|Elan Kooltex, which combines style with sustainability, and R|Elan SmarTex, a revolutionary fabric that allows it to remain cool. active and comfortably cool. It has multiple functional properties such as: cool to the touch, odor control and UV protection, all in one fabric. By further integrating ethical practices into its design philosophy, Huemn aims to further reduce textile waste while improving garment performance, the company said in a press release.
The Huemn label, founded in 2012, has been making waves in fashion since its launch. A multi-award winner and collaborator with several top brands, Huemn-based designer Pranav Mishra, a graduate of National Institute of Fashion Technology, Bengaluru, has been the driving force behind the brand. Huemn's latest collaboration with R|Elan created a fashion buzz on the ramp, during the Lakme Fashion Week in association with FDCI.
Every fusion is a new narrative for Pranav and with R|Elan's sustainable and innovative textiles, the partnership was simply perfect. Reliance Industries' R|Elan performance fabrics became fashionable garments and showcased Huemn's signature touches.
The collection reflected Huemn's signature elements as relaxed, eye-catching pieces appeared on the runway. Hand-drawn prints caught the eye, while inclusive cuts and styles offered a variety of options for unisex shoppers. Keeping Indian craftsmanship in mind, there was a profusion of handmade textures and surfaces, along with traditional Indian craft techniques such as embroidery, which brought in a great mix of design. The highlight of the line was the intense fashion innovation for each garment, aimed towards amazing performance, sustainability and comfort. Huemn's designs were versatile and will resonate with a cross-section of buyers.
“At Huemn, our goal is to create a dialogue that resonates beyond fashion: to connect with people on a deeper level and reflect the times we live in. With R|Elan we had another opportunity to go further in terms of design and sustainability, creating pieces that are as responsible as they are relevant. The Huemn XR|Elan collaboration is a dynamic union of creative vision and technological innovation that is set to inspire consumers to rethink fashion.” Pranav Misra, co-founder and creative director of Huemn.
The Huemn brand is a local Indian brand that has always offered contemporary, unisex and handmade clothing, which will always be relevant as it is inspired by the social, political and cultural atmosphere of the time.
The Huemn x R|Elan union was a creative, modern and technologically advanced look at fashion for the upcoming season.
Fiber2Fashion (RR) News Desk
