This collaboration with Amazon luxury stores in Europe allows Hardly Ever Worn It to offer its luxury resale offering to an even wider audience, giving customers a new way to shop that suits their evolving taste and interest. for used luxury items.
The introduction of second-hand products in Amazon's luxury stores in Europe is accompanied by a meticulous pre-selection process designed by Hardly Ever Worn It, which guarantees the highest quality of each item. Hardly Ever Worn It's commitment to customer service for both buyers and sellers makes it the perfect partner for Amazon, allowing customers (whether first-time used luxury buyers or seasoned collectors) to invest consciously in designer pieces that express their unique styles.
Hardly Ever Worn It has partnered with Amazon's Luxury Stores in Europe, offering pre-owned luxury styles on Amazon Fashion for the first time. The collaboration expands accessibility to high-end circular fashion in the UK, Germany, Spain and Italy. With a meticulous pre-selection process that guarantees quality, their goal is to attract diverse clients.
“We are thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers' favorite brands and styles,” he said. Ruth Diaz, vice president of Amazon Fashion Europe. “We are always looking to innovate and engage with our diverse customers, and launching pre-owned products allows us to do just that, while also creating an opportunity for us to offer our customers affordable luxury.”
Luxury Stores at Amazon announces the arrival of Hardly Ever Worn It with a new spring campaign, where Amazon invites customers to discover “luxury finds, loved before.” Photographed against foliage and flowers in a spectacular greenhouse and luxurious garden, models Ikram Abdi and Noel Capri resplendent in a colorful collection of desirable luxury brands from Hardly Ever Worn It, photographed by Ben Weller and styled by Ashlee Barrett-Bourmier .
“The launch of Hardly Ever Worn It in Amazon luxury stores marks a new level of visibility for luxury resale,” he said Tatiana Wolter Ferguson, CEO, almost never used it. “Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience. By joining one of the most trusted marketplaces in the world, we can make this a reality, allowing more people to experience the joy of reselling.”
Since the launch of luxury stores on Amazon in Europe, Amazon Fashion has expanded its offering to include a wide range of local and global fashion and beauty brands, and is constantly exploring new and exciting ways to redefine the luxury shopping experience for customers from all over Europe. This latest collaboration with Hardly Ever Worn offers European customers the opportunity to explore second-hand luxury and allows them to help contribute to a more circular future, Amazon stated on its website.
“Luxury stores on Amazon offer an inspiring experience for luxury brands,” he said Xavier Flamand, VP of EU Seller Services, Amazon. “It's still day one and we look forward to growing in Europe with pre-owned luxury and opening a new door for Hardly Ever Worn it to access new and existing luxury customers.”
Founded in 2012, Hardly Ever Worn It has paved the way for used fashion, initially in the UK and now internationally, delivering to over 40 countries worldwide. The brand's commitment to building a circular economy has put it in the international spotlight, leading conversations and driving change in the luxury shopping landscape. The curated selection of pre-owned treasures from coveted brands reflects a deep passion for all things fashion and enduring style.
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