Rapper Quavo Huncho brought the house down Sunday night at the freshly painted 1989 Studio headquarters in Milan, where guests, including Fear of God's Jerry Lorenzo, stopped by to give props to Chaz A. Jordan.
In an atmosphere of celebration for his brand's new home in the city, now owned by Italian retail group Folli Follie, Jordan presented a mixed collection that continued the upward positioning he has been honing.
“All of this serves to give an elevated sense of the brand, because if you look at the last few seasons, [this] “It's a huge zoom,” said the young creative about his choice to appear in Milan with a party in the showroom, fleeing Paris, where he exhibited for the last two seasons. “The goal now is that when you enter the space, the world I'm building is clearer, more apparent,” Jordan said.
Since taking his first steps in fashion (in 2015 he released Ih Nom Uh Nit, with which he is no longer involved), Jordan has followed a playbook, incorporating a touch of American swagger into luxury streetwear made from materials from high end. .
Cue fall's laser-flocked denim pieces, a brick-red trucker jacket and jeans, with a luxurious velvety surface, paired with a marble-print coat. The influences of Lorenzo's luxe take on American dressing were echoed in some of the most compelling looks here, including suede work pants under an '80s furry coat for her and matching leather pants and turtlenecks. with a mélange wool coat for him.
The denim pieces scattered with rhinestones made Jordan particularly proud as they show, he said, what he wants 1989 Studio to represent. “What I'm trying to create is this world where you can have this level of quality and this aesthetic design and visual language, but at a truly affordable price,” he said.
You could argue that $900 for jeans is more luxury than contemporary, but it's a more accessible commodity for the streetwear-loving generation hanging at the opposite end of the showroom, suggesting aspirational consumers have been catered for as well. .
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