Pucci plots a course towards Sicily

In a move that celebrates the house's Italian roots, Pucci heads to Sicily to present its new collection, 'L'Alba'. The fashion show will take place on April 17 at an as-yet-unspecified location on the island, where artistic director Camille Miceli aims to fuse Mediterranean light with the House's vibrant aesthetic.

“Sicily has a magnetic energy that aligns perfectly with the spirit of Pucci,” said the designer. “The collection is an even deeper exploration of movement, color and rhythmic silhouettes, elements that will be enhanced by this evocative experience.”

'L'Alba' promises to be a celebration of awakening and the first lights of day, a moment when “a psychedelic night dissolves into the glow of morning.” The collection will reinterpret Pucci's stylistic codes through vibrant graphic motifs, reinvented archival prints and refined textures.

In line with the “see now-buy now” trend strategies, the collection will be available for purchase immediately after the conclusion of the fashion show.

The initiative aims to keep the emotion of the event alive, while offering an immediate “memory” of the Sicilian experience and reaffirming the indissoluble link between the House and Italy.