Personalized prose for the care and care of the skin based in New York is growing its manufacturing capabilities with a new trade customization center, California.
The installation of 43,000 square feet represents an investment of $ 9 million and reflects the advanced automated systems of the brand's flagship site in Brooklyn. With this expansion, prose aims to significantly increase production capacity for its offers, which also include personalized supplements.
“This expansion marks an important step forward in the evolution of continue, which allows us to meet the growing demand of customers in the United States and Canada,” said the CEO and co -founder of Prose, Arnaud Plas. “We hope to take advantage of this new avant -garde customization center to further boost custom beauty solutions and establish a new standard for the industry.”
With an annual growth of 29% and $ 165 million in reported revenues by 2024, the impulse of Prose has promoted the need to expand its capacity. The new location in southern California was strategically chosen to shorten delivery times and improve operational sustainability.
In particular, the new installation is expected to reduce downstream shipping emissions by 50%, which is equivalent to projected savings of more than 1,000 metric tons of CO2 per year.
“The Los Angeles Area was the ideal option for our new customization center due to its proximity to our customers on the west coast,” added Anthony Lost, Coo in prose.
“Strategically positioning our operations in southern California, we are significantly reducing shipping times for almost 50% of customers, improving our ability to offer personalized beauty solutions quickly and efficiently.”
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