Promincor – Lingerie Française Shows in London for the first time

Promincor – Française lingerie (the Association for the Promotion of the Corsetter industry and the Committee for the Development and Promotion of French Clothes) changed its New York Summer Showcase Place to London this week.

Eight brands of French lingerie were in the capital of the United Kingdom for the first time in Ladbroke Hall, in an event assisted by buyers, media and key influencers.

The parade generally held in the United States changed his home in New York this time and was held together with the Wonderland trade fair.

The brands that participated included Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louis Bracq, Maison Legacy and Simone Perele.

So why the movement? Alain de Rodellec, president of Promincor – Lingerie Française, said: “The British market is now emerging as a true promoter of growth for our businesses. Supported by a demanding clientele that appreciates elegance, quality and crafts, provides a Française Lingerie with a unique platform for expression. The market is a natural adjustment for our brands: Exemplify to French to French a French to French to French to French to French to French a French With a unique platform for expression. Art of VivreImmersed in refinement, comfort and timelessness, the increasingly attractive values for British consumers. “

He added that “London is an essential international showcase” and the United Kingdom “stands out for its dynamism and openness, simultaneously adopting innovation and firmly rooted in tradition.” He explained that the event helps “gain visibility, build specific commercial connections and strengthen their international position.”

Promincor – Française lingerie was established in 1960 with the objective of “allowing French lingerie brands to express themselves with the same voice in France and in the international scene. The excellence of the profession of the co -manager, its original designs and precision engineering” stands out.

And on the London track he offered a close-up look at the “heritage, Savoir-Faire, creativity and innovation” of the eight brands “that continue with traditional manufacturing practices.”