Printemps of the New York Opening Celebration Perfect French-American Aesthetics

President Jean-Marc Bellaiche was the host of the event, who welcomed the New York VIP for a look before the tape cut on Friday.

Occupy Wall Street has assumed a new meaning. Instead of an economic protest movement, it has become a retail revolution. The anxiously expected opening of Printemps New York came when spring arrived, as a tribute to its French name, organized by Jean-Marc Bellaiche, president of the department store group.

With the champagan that flows as sources, a crude bar of personalized ice sculptures and the delicious Hothot Haitian-American Gregory Gourdet, who was enlisted to supervise the culinary offers of the space, the guests read the impressive space in 1 Wall Street designed by the French architect Laura Gonzales, who gave him a modern artist of Art and patron, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and duckling, and pattern, and pattern, and duckd, and pattern, and pattern, and duckd, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, and pattern, pattern.

Fashionnetwork.com met Bellaiche when the night began before the Executive began organizing duties, including the presentation of Noah Cyrus, who gave a serenade to the crowd and personally escort Parker Posey Posey and Katie Holmes in tours.

First, Bellaiche pointed out that the key difference between the flagship of Paris and the location of New York are its culinary offers. “It is different, and it is the same. It is different because the size is much smaller, but the focus on food is stronger. We have an offering of robust food in Paris, but it is very large. Having five restaurants in the small space is something else,” said Bellaiche (although with more than 43,000 square feet on two levels, the space is not by non -diminutive means).

He also pointed out that the space lacks brand boutiques. These inhabit most luxury department stores lately, stealing the POV design space. However, there is a Jacquemus room dedicated for opening. The relegated halls have also gone; Therefore, once it reaches the main Broadway entrance, the first floor is a series of open exhibitions, such as terrazo showcases and podiums to show accessories and clothing racks that allow a winding sense. It also houses three restaurants, although access to all on the first floor is not fluid. The conversion lobby of commercial buildings to largest residence in New York is located at ground level. The trip feels even more intriguing as one goes up and down again on the opposite side to discover the entire environment.

“The flow of the consumer trip is completely free. There are no lanes when you enter the living room; we do not tell you where to go,” Bellaiche continued.

“There are many similarities: attention to aesthetics, architecture. Paris is the most beautiful store; this is even more beautiful, and there is a lot of tribute to Paris here. For example, we brought the fresh Rome Rome of France, which was inspired by Paris.

The company, which was announced more than two years ago, was nothing less than a Herculean effort, to judge only for the design and culinary offers.

“What is difficult is that when you open a store in a new country, you open a country. Then, you start from scratch with new systems. Also forms a business, a new company or a warehouse; everything is new. That is a challenge. The construction was also a great challenge, but in general, it was very soft,” he said. In a welcome speech later, Bellaiche called Jeffrey Yachmetz by Dilmon LLC for construction without problems.

Approximately two hours in the event, Bellaiche spoke with the crowd of a roundabout very inspired by the Nouveau made of sculpted supports of Lily de Cala. “You all need to know how to pronounce 'Printemps'; there will be a test later,” said the president while he continued school to the crowd.

“We have been reinventing retail trade since 1865, and this store is not an exception. In Paris, we were the first to use electricity and place an elevator in the store. Imagine coming to the store to experience the first time your body gets up from the ground. We put a slope of skiing on the roof of the printing press before Doha. Start-up of 160 years, we are proud of this.” From the new store, “this is not a department store.”

“This is a French apartment in the heart of New York, where French healing meets American hospitality. In France, we know beauty and art, but we are not good to welcome people; we are distant and distant, so we take the best of American warmth, welcome and 'Hello, welcome to NY' in the approach of the printing of New York Culture, experience and food. “

Similarly, both Paris and New York have a historical state. “It is a difficult market, and the competition is full, but there are four reasons why we can bring something to the New York retail scene. One is an architecture, such as the one we inherit: the red room made by the muralist Hildreth Meière in 1931 [it was originally made for the Irving Trust Company and closed to the public after 9/11] And the architecture we built with the architect star Laura Gonzales, “he said.

“The second is a product that everyone will buy tomorrow when we officially open at 11 am twenty -five percent is new in New York City or difficult to find. The third is the restaurants, so I want to thank Grégory Gourdet, our executive chef, for participating in this adventure. The last factor would differentiate is the story.

The cozy spirit was undoubtedly the staff of a New York mosaic of all generations, each with impressive luxury CV, which were polar opposites of the first Snobbish retail associates: the New York of Hello Jeffrey, they opposed a SNL skin. These anxious fashion experts were friendly and knowledgeable, and even cut an excellent carpet to the DJ styles of Francesca Keller, daughter of the fashion editor Elissa Santisi, while the party broke more than 11 pm

According to Bellaiche, Printemps challenged the shortage of New York Post-Pandemic retail personnel. “Well, first, people are proud to work for a jewel like this store. This is an additional motivation. We train them in the narration of stories that this store is full. We want sellers to be strong narrators who know the story of Jules and Augustine Jaluzot and Printemps,” said Bellaiche.

Knowing the history of Printemps also includes learning the story of One Wall Street, previously a bank, the Irving Trust Company, and discovering the Pièce de Résencence of the store: The Red Room, which houses the motherlode of the shoes for women of the store. (Although when it comes to the commercialization of Chez Printemps New York, discard previous notions, since you never know where you will discover something: for example, Jean Paul Gaultier's haute couture pieces.

While the store was widely but scarcely stored, the CEO Americas Laura Lendrum promised more labels after the opening due to the typical dates of the merchandise ship in relation to the opening of the end of March.

Although the store is beautifully designed, a ugly truth about department stores and department stores in New York in recent years is its despicable lack of payment for suppliers. This practice, with terms of up to four months of standard or, in the case of Saks, continues without payment even after the acquisition of the Neiman Marcus group, it would probably not fly in France, where there are more strict regulations for such matters.

“In this way, we will be more French,” said Bellaiche.

Opening a retail experience of this scale in the current climate is not for heart weak. But Bellaiche has confidence. He believes that the third time is a charm for the besieged remodeling of the center. His plans were previously frustrated by September 11, Hurricane Sandy and, more recently, the pandemic, which saw residents pay five -digit rentals fleeing the city.

Today, the area has Casa Cipriani, a scenic arts center, fashion marks such as Altuzarra, the cold crowd of WSA and another architectural jewel, the Beekman hotel, along with good schools, green spaces and the building of Jean-Georges Vongerichten, by collapsed, for the besieged.

At the end of the conversation with Bellaiche, he was struck that on March 20 it was also the International Day of Francophony, to his surprise. What other French words would you like New Yorkers to learn? “How about 'Bonjour' and 'J'time',” he suggested. The last Bon Mot perfectly summarizes Printemps New York.