Prada inaugurated the Pradasphere II public exhibition in Shanghai; announced a collaboration with Axiom Space on NASA lunar spacesuits; and launched a Christmas campaign starring American actress and singer Maya Hawke, British actor Damson Alade-Bo Idris, English actor Louis Partridge and South Korean actress Kim Tae-Ri.
Italian fashion house Prada topped The Lyst Index's list of most popular brands in the fourth quarter of 2023, moving to the top spot for the third time, with a 41 percent year-on-year increase in searches. Miu Miu came in second, with demand for its kitten heels rising 49 percent on Lyst in November. The Row's Margaux bag was the most popular product, followed by Victoria Beckham's Frame Buckle belt.
Prada subsidiary Miu Miu came in second place, with demand for its kitten heels rising 49 percent on Lyst in November. Hosted the Miu Miu Club event in Tokyo with Canadian actress and model Ever Anderson; launched the Christmas campaign with British actress Emma-Louise Corrin; and hosted the Miu Miu Select event in New York with American model Emily Ratajkowski.
Spanish luxury fashion house Loewe, specializing in leather goods, clothing, perfumes and other fashion accessories, took third place, followed by Milan-based fashion house Bottega Veneta (fourth), the fashion house of Italian luxury Moncler (fifth) and French fashion brand Saint Laurent (sixth). , the Italian Versace (seventh), the French Jacquemus (eighth), the British fashion house Burberry (ninth) and the Italian Valentino (tenth).
A year after the controversy surrounding two campaigns, the Spanish Balenciaga jumped two more places in the Index to twelfth position. In December, Balenciaga presented its pre-Fall 24 show on a closed street in Los Angeles in front of guests such as Kim Kardashian, Lil Wayne and Nicole Kidman. Demand for Balenciaga products increased 7 percent on Lyst this quarter.
In 18th place, New York City-based fashion brand The Row made its debut on The Lyst Index's Most Popular Brands ranking, with demand increasing 93 percent this quarter.
The Row's Margaux bag was the most popular product in the fourth quarter of 2023. Priced between $3,490 and $6,850, searches for the hard-to-find handbag increased 63 percent in the quarter alone and 198 year-on-year percent.
Victoria Beckham entered the index as a notable brand to follow. Following the release of Beckham's documentary on Netflix, searches increased 68 percent on Lyst in October, driven by demand for the viral 'My Dad Had a Rolls-Royce' T-shirt and the Frame Buckle belt, the second most popular product of the quarter. .
Belts are re-emerging as a fashion category, an affordable solution for customers looking to shop luxury brands on a budget. Once dominated by Gucci, whose double-G logo belt appeared eight times on The Lyst Index, the designer belt category has benefited from a 28 percent increase in demand over the past quarter.
Fiber2Fashion News Desk (DS)
