Prada, in terms of the brand, maintained a strong brand attraction through a mixture of balanced products and outstanding leather items ready for use and leather. The highlight included FW25 shows, immersive experiences in Shanghai and Singapore, and a new men's store in 5th Avenue, New York. Meanwhile, Miu Miu continued his impulse with a strong growth of leather articles, creative campaigns and emerging activations, reinforcing his bold identity and cultural relevance, Prada declared in a press release.
Prada Group has reported revenues of € 1,341 million (~ $ 1.43 billion) in the first quarter of fiscal year 2015, 13 percent more, conducted by Prada resistant yield and a 60 percent increase in Miu Miu. Retail sales increased by 13 percent, with strong growth in Europe, Japan and the Middle East. The key brand expansions and the store supported the performance. Leadership highlighted the need to concentrate on brand strength and sustainable growth.
As for the channel, the group's retail sales increased by 13 percent year -on -year to € 1,216 million, conducted by sales of similar and complete prices. Wholesale sales increased by € 96 million, and royalties saw a growth of 15 percent, reaching 29 million euros.
Geographically, Asia Pacific recorded a robust growth of 10 percent year -on -year, despite a challenging base of comparison and market conditions to a large extent without changes in the region. Europe with a growth of 14 percent Aly, supported by national and tourist spending also showed an improvement.
America's income grew by 10 percent year -on -year, despite the greatest volatility during the period, backed by local demand. Meanwhile, Japan continued to perform very positively, 18 percent more, although showing signs of gradual moderation, which probably persists. Half East finished the quarter as a better performance region, with retail sales by 26 percent year -on -year.
“We are satisfied with another quarter of a solid performance. In an increasingly turbulent and uncertain landscape, we continue to execute with confidence and discipline, taking advantage of the creativity and strength of our organization,” he said Patrizio Bertelli, President and Executive Director of Prada Group. “The current environment requires that we be agile and flexible; at the same time, we believe it is essential to continue investing with a long -term mentality, preserve and develop crafts and knowledge, supporting our partners and strengthening our infrastructure.”
“The group had a positive start in the year. Prada showed strong resistance, against the most challenging quarterly comparison of 2024, the comps will be relieved slightly in the second half of the year, but we hope that the context will remain complex,” he said Andrea Guerra, Executive Director of the Group (CEO). “Despite the winds against, Miu Miu confirmed a remarkable growth career. Looking towards the future, our strategy remains focused on our brands, its relevance, creativity and sensitivity marked in reading the spirit of time. Acute execution will be key in this environment and will continue to fulfill our ambition of solid, sustainable and above market growth.”
Fiber2Fashion News Desk (SG)
