Add Post Archive Facion (PAF) to the list of Pitti brands, the giant male clothing hall in Florence, where this new brand from South Korea made its Italian debut on Thursday afternoon.
It is not a moment of a star born, but certainly the greatest success of all shows this week in Pitti. Post Archive Facion This is urban clothing Techy, a disco team for all weather that is very dark, quite moody and definitely very great, which was very felt now.
“The brand's name comes from the fact that our generation is very lucky because we can access all these beautiful archives of art, fashion or cinema, or any movement anywhere, thanks to the Internet. Therefore, we can derive by those files, explore and make our new ones,” said co -founder Dongjoon Lim, in a preview.
Where what stood out was the remarkable hand of many fabrics: rigid dandy pajamas costumes in pool tone towel material; Blazers de Crepe of gauze that felt like light scrubber pads; or desert dry linen shirts.
The tailoring was deconstructed but somehow, all anchored by great footwear: sprinkled on Chelsea boots, brogue/clog assemblies; and chair stitch cords.
PAF had been shown before in Paris, with a conceptual yeti style clothes of Hyper Avant of Hyper Avant well admired, although without having a giant impact. But when expanding this program, the brand suddenly assumed another dimension.
The arrival of PAF to Pitt comes following Kolon, a very large Korean conglomerate, which bought a significant participation in the house. It seems that Kolon obtained the moment of that correct investment. Notably, as a recent collaboration 'with the Sneakers brand in underline, about 90% of the collection was exhausted the first day.
In a day in Florence, where temperatures reach 37 degrees Celsius, Lim insisted: “I really don't like the warm climate! Although it is very difficult to find light and fresh clothes for spring. But what was very classic, but practical.”
Presented within the imminent old train station, Stazione Leopoldo, the cast went out to the dramatic sounds of “Buka” by Pianist Hania Rani. Complete marks for a simple but highly effective staging, courtesy of the veteran exhibition producer Thierry Dreyfus. Using the full length of the station, each figure whistled before a posterior wall full of light. On the track, multiple sand drip, like a sand watch, fell to create small islands to Circunnavegar.
When asked how he wanted his audience to react, Lim replied: “I would like to think that they will direct both physically and in their imagination.”
They were probably.
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