Positive Luxury links with Briink to improve ESG assessments, reporting through AI (#1684538)

High-end sustainability specialist Positive Luxury has partnered with Briink, a provider of artificial intelligence (AI)-powered ESG solutions, “to transform the way luxury brands approach ESG assessments and reporting.”

This collaboration aims to offer innovative tools tailored to the unique challenges of the luxury sector, they said.

“As demand for transparent and robust ESG data continues to grow, the luxury sector faces increasing pressure to demonstrate its commitment to sustainability. Through this partnership, [we] will provide brands with the tools to address these challenges effectively, improving their ability to collect, analyze and act on ESG data accurately and efficiently.”

The partnership focuses on leveraging Briink's AI-powered platform to streamline Positive Luxury's evaluation process. butterfly marka globally recognized certification awarded to luxury brands that stand out in sustainability. By integrating AI into the evaluation framework, the process will be “faster, more accurate and scalable across the luxury ecosystem.”

Amy Nelson-Bennett, CEO of Positive Luxury, said: “Our partnership… allows [us] to verify standards without compromise, improving efficiency and allowing our experts to reallocate more time to help clients with critical activities, such as developing more climate-resilient business practices. We also firmly believe that information should be open and that luxury should be at the forefront; Leveraging AI rewards those companies that publicly disclose their ESG data and practices. “I am excited about how this partnership can develop further and help move the luxury industry forward to drive real change.”

Tomas van der Heijden, co-founder and CEO of Briink, added: “Positive Luxury exemplifies what it means to lead with transparency and excellence in sustainability. This partnership is especially meaningful because we designed our AI tools for exactly this type of collaboration: supporting organizations that certify sustainability disclosures with a strong focus on quality and integrity. By working together, we are not only optimizing ESG assessments, but also empowering Positive Luxury experts to spend more time on strategic, transformative work that truly makes an impact. It is a privilege to partner with a forward-thinking team and help shape the future of sustainability in luxury. ”